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When Twitter Replaces the News

Social media has been a key topic of discussion before and during #HIMSS14. Even before the show started, we learned 73 percent of attending influencers would be checking social media to gather information. But with the announcement that press would not be allowed into Hillary Rodham Clinton’s keynote “as press,” Twitter replaced the news, filling even bigger role in sharing information.

With journalists barred by the Clinton camp from being “the press” during the former Secretary of State’s address at #HIMSS14, it became clear Twitter would replace the news, filling the gap in recording and live reporting the speech.

Twitter shared the news when Hillary Clinton spoke at HIMSS14 (Jenny Laurello (@jennylaurello))

Twitter transitioned from a social sharing tool to an actual news feed for those who were unable to attend. Live tweeting became a stand-in for news updates during Clinton’s speech, providing insights and quotes. When press weren’t allowed to do its job, Twitter was there to help.

For those following the speech from their desktops in the office or at home, Twitter provided a text and image streaming option. The audience shared highlights and quotes from Clinton, prompting her to joke, “I know you’re tweeting at this event…take my best side!”

Hillary Clinton at HIMSS14

Even in the absence of recording devices, many people shared and discussed Clinton’s speech thanks to their Twitter news feeds. And, if you search the Internet, you’ll find there are still plenty of recaps of the speech. It was difficult to enforce the “no press rule.” And when it comes to newsworthy events, there’s just no stopping the media.

Photo credit: @jennylaurello, Esther Vargas via Flickr

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Amanda Fountain

Amanda Fountain

Account Executive at MSLGROUP

Amanda works on a mix of technology and healthcare clients with MSLGROUP. A social media lover, you can usually find her tweeting.

Amanda Fountain

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