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The Stats Are In: Twitter Drives Trade Show Discussion

You may have noticed the flurry of tweets from @MSLGROUPNA’s healthcare practice last week. The stats are in: Twitter, as anticipated, was a main vehicle for driving discussion and sharing news at #HIMSS14. Even before the show started, 60 percent of healthcare IT influencers said they used social media more at trade shows this year than in previous years according to an MSLGROUP survey.

Since 2010, HIMSS has seen exponentially more tweets year over year and #HIMSS14 was no exception. Compared to last year, there was a 119 percent increase in the number of tweets shared during the four day event. The number of participants nearly tripled and those participants shared more than twice as many tweets per hour compared to 2013.

Twitter stats show a 119% increase in mentions for #HIMSS14 over #HIMSS13.The abundance of tweeting even elicited an ICD-10 joke on eye strain from “excessive #HIMSS14 tweet monitoring.”

MSLGROUP colleagues monitoring the concurrent RSA Conference also noted rapid-fire tweets from attendees and influencers.

These Twitter stats tell us that we should anticipate Twitter’s role during trade shows to grow. For those not already tweeting their way into discussions, they’re missing out on being able to engage in real-time with key influencers. And we saw the value of Twitter when press was unable to report on presentations, as happened with the Hillary Clinton address at HIMSS this year. The increase in tweet volume this year should be a marker for what to expect next year…and the year after that. These stats also show that it’s never too early to start planning your social media strategy for any campaign or event. Feel free to contact Mark McClennan, vice president at MSLGROUP, 781-684-0770, to talk about how to integrate social media into your PR strategy.

Stats/images provided by Symplur

Photo Credit: @HIMSS

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Amanda Fountain

Amanda Fountain

Account Executive at MSLGROUP

Amanda works on a mix of technology and healthcare clients with MSLGROUP. A social media lover, you can usually find her tweeting.

Amanda Fountain

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