The Journey to RSA
The countdown is on for RSA 2012 and in a few weeks, thousands of people will descend on Moscone Center for educational sessions, new product launches and discussions on next-generation cyber threats.
Vendors have many wonderful opportunities at the show to meet with influential journalists, industry analysts and other IT security experts as the show ‘unofficially’ kicks off a busy year in marketing, sales and public relations for many technology companies.
Being practical and creative is the best way make an impact at the show.
Schwartz MSL’s ‘Road to RSA’ provides pointers on how to make a marketing and public relations impact at the show. Enjoy!
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