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Schwartz’s Clients Take Home The Gold

Earlier this week, the Publicity Club of New England recognized the best public relations and social media campaigns and tactics of the past year. The Bell Ringer judges were senior practitioners from Chicago and Boston.

Schwartz is proud that we have continued the tradition of being recognized with more Bell Ringer Awards for work we have done with our clients than any other PR Agency in New England.

Most gratifying to us this year is that we won 10 Gold Bells for our clients, and that Schwartz was recognized for having the two best campaigns of the year, winning both Gold and Silver Bells, for its work in the business-to-business, healthcare and high-tech public relations categories.

When asked by many, how do we continue to win so many awards, we believe it is based on two key elements:

1)    As a strategic communications firm, we understand that we don’t succeed by ourselves. Schwartz works closely with our clients to make sure our communications, content and public relations activities help them realize their business objectives. It is this close relationship, senior level involvement and comprehensive approach – including social media, content marketing and inbound marketing services –  that help our programs succeed.

2)    We don’t expect our clients (or Bell Ringer  judges) to measure our work based on the “thud factor”, or in social media Thud 2.0. Our work, and our award entries, are judged on how we helped public relations close the loop with sales, patient recruitment or other business objectives.

For the 2010 Bell Ringer Awards, this ranged from driving qualified leads from trade articles to creating enough demand to crash one client’s servers. It included driving hundreds of patient inquiries to cutting consumer misperceptions in half. It is based on helping drive hundreds of thousands in product sales to opening new channels with key prospects.

We are proud of the work of our employees and our clients. If you have any questions about how we can help your company, let us know.

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Mark McClennan

Mark McClennan

Senior Vice President at MSLGROUP

For the past 20 years, Mark has led teams working with innovative technology and healthcare clients for MSLGROUP. He is also the national chair-elect for PRSA.

Mark McClennan

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