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RSA 2014: Social Media’s Spiky Reaction

Over the past week, we’ve been tracking the social media reaction to two terms, the “#RSAC” hashtag and the keywords, “RSA Conference.” We used NUVI, BusinessWire’s social media monitoring tool, to watch the social media conversations surrounding RSA Conference 2014. More specifically, we monitored from Monday, February 24 at 9 am ET to today, Friday, February 28 at 11 am ET. Here’s what we found.

Conference attendees were engaging via social media in rapid-fire fashion this week, averaging 260 mentions per hour and 4 mentions per minute of #RSAC or “RSA Conference.”

#RSAC and RSA Conference social media mentions spiked through the week.

Social Media Mentions Timeline

There were major, dramatic spikes in the over 31,200 social media mentions. When did the highest spikes occur each day? Here’s a breakdown:

  • Monday from 1 – 2 pm PT: 512 mentions. Hugh Thompson, RSA Program Committee Chairman, held his session interviewing some very special guests.
  • Tuesday from 8 – 9 am PT: 1,441 mentions. Arthur Coviello, RSA Executive Chairman, delivered his keynote and driving the highest spike of social media reaction for the entire week in that one hour.
  • Wednesday from 2 – 3 pm PT: 794 mentions. Director of the FBI, James Comey, gave his keynote seeing the second highest spike in social media activity for the week.
  • Thursday from 9 – 10 am PT: 609 mentions. Microsoft’s Principal Solutions Architect, Laura Hunter, held her session to share real-world approaches, implementation choices and lessons-learned.

As mentioned, the highest spike in social media activity this week hit as Art Coviello delivered his keynote, following William Shatner’s (…interesting?) opening act. This comes as no surprise. Coviello discussed RSA’s relationship with the NSA, lighting up the Twitter feed and revving the media engine for the rest of this week.

Here are the Top 10 Influencers for the week, a list dominated by vendor Twitter handles:

  1. CNET: CNET is the premier destination for tech product reviews, news, price comparisons, free software downloads, videos, and podcasts.
  2. Computerworld: Official Twitter feed of Computerworld.com and Computerworld magazine. We offer technology news, reviews, in-depth articles for IT experts and tech enthusiasts.
  3. Cisco: Official info on Cisco news, events and technology innovation with @urnhart, @lkniffin & @KatiDahm.
  4. Dell: Official news and tweets from Dell.
  5. YourAnonNews: Anonymous’ twitter handle. YourAnonNews supports digital and AFK activism.
  6. slashdot: Slashdot News Feed. News for Nerds, Stuff that Matters.
  7. DHSgov: U.S. Department of Homeland Security.
  8. Raytheon: Raytheon is an international defense tech company. Our issues: global security & support for our troops. Our passion: math & science education; see @MathMovesU.
  9. Northrop Grumman: Official Twitter page for Northrop Grumman Corporation, a leading global security company.
  10. 3MNews: The official news feed from 3M, edited by the Media Relations team.

Overall, the #RSAC hashtag reigned with over 27,150 mentions, while the “RSA Conference” keywords were only mentioned 3,968 times.

Did you use social media at the show? Which session or keynote did you find most “Tweet-worthy?” Sound off in the comment section below or tweet us @MSLGROUPNA.

Photo Cred.: NUVI

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Brenna Hagy

Brenna Hagy

Senior Account Executive at MSLGROUP

Senior Account Executive at MSLGROUP in Boston, focused on promoting innovative B2B technologies.

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