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Quick Hits: State of the Union; Climate Change and the SEC; How Green is Apple iPad?

Between Apple iPad and the State of the Union, yesterday was a really interesting day in the world of technology, green and PR. Some quick thoughts on what transpired:

State of the Union, Green Policy & the SEC: I was pleasantly surprised at once again, how aggressively the President tied energy and cleantech to the economy and positioned cleantech as critical to the US’ position as a world leader in technology, manufacturing and jobs. Its clear that President Obama sees energy policy as core to solving the economic woes of the country and that an energy bill is back on the table. More and more people are understanding that energy is intertwined with the economy, national security, human health and the environment, and so it is good to see it be a central theme of the SOTU.

While the focus on energy is not new, what has changed in recent months is any legislation as it relates to greenhouse gas emissions. Recent EPA rulings and yesterday’s news that the SEC now wants disclosure on climate change risks to investors, sends a clear message that the administration will cap and regulate GHGs through agency rulings and not Congress. Is this the first step in GHGs being a financial reporting requirement?

Apple iPad: Has anyone found a person who likes the name "iPad?" iSlate, iTablet, iBook? So many options, so little branding sense. However, since just about everything Apple introduces turns to gold, I am sure it won’t keep people from adopting it. So while it goes gold, is it green? Good post by Earth2Tech on this topic.

And speaking of the media, some are calling the iPad a savior for the print media universe, as it becomes a platform to keep people reading their daily newspapers, magazines and books. I’ll keep my eye out to see if come April, I see people on BART using the iPad as a Kindle replacement and a mechanism for reading the newspaper.

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Jason Morris

Jason Morris

Executive Vice President at MSLGROUP

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