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Press Release Buzzword Bingo

My post last week that highlighted the most overused words in a press releases was very well received. Since so many of you liked it, I decided to take it a step further and turn the top 25 buzzwords into Buzzword Bingo cards. I didn’t want to slight anyone, so I created one card based on Sherk’s recent post, and the other card based on David Meerman Scott’s post from last year.

Here they are for your viewing and reading pleasure. May you never complete a bingo!






Or download them as PDFs here:




Feel free to download, share and use as you want. Give copies to all the PR people with whom you work. Remember, only by acting together can we stop buzzword abuse.

For those that don’t know what Buzzword Bingo is, Wikipedia has a pretty good description.

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Mark McClennan

Mark McClennan

Senior Vice President at MSLGROUP

For the past 19 years, Mark has led teams working with innovative technology and healthcare clients for MSLGROUP. He is also the national treasurer for PRSA.

Mark McClennan

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