HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 2)

HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 2)

This is the second of two parts; read the first part here. Above, left to right: Carla Smith, Deanna Wise and Sue Schade in the "Shattering the Glass Ceiling" session at HIMSS16; p ...

HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 1)

HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 1)

This post is the first of two parts; read the conclusion here. Above: #HealthITChicks Tweetup at HIMSS16, photo courtesy of HIStalk Digital Diva Jenn Dennard. Recently, I was catch ...

HIMSS16: CMS throws down health data interoperability gauntlet

HIMSS16: CMS throws down health data interoperability gauntlet

The talk is over for health IT vendors as The Centers for Medicare and Medicaid Services (CMS) steps up efforts to pivot U.S. healthcare to value-based care and away from fee-for-s ...

HIMSS16: Get on the health data interoperability train, or be left behind

HIMSS16: Get on the health data interoperability train, or be left behind

At this year’s Health Information Management Systems Society’s (HIMSS) annual conference, health data interoperability is in the air, building on the watershed HIMSS of 2013 – when ...

HIMSS 2016 PR Prep: Freelancer Ken Terry offers his hot news tips, pitching advice

HIMSS 2016 PR Prep: Freelancer Ken Terry offers his hot news tips, pitching advice

A rare keynote by the HHS Secretary, Sylvia Burwell, kicks off the Health Information Management Systems Society’s 2016 conference and exhibition in Las Vegas next week, followed b ...

#HIMSS16: Education, Exhibition and Networking – Part 2

#HIMSS16: Education, Exhibition and Networking – Part 2

Attending the Healthcare Information and Management Systems Society (HIMSS) 2016 Annual Conference and Exhibition can be daunting. The arrival of a small city within the “entertain ...

HIMSS 2016 PR Prep: Editor Rajiv Leventhal on hot stories, crafting the perfect pitch

HIMSS 2016 PR Prep: Editor Rajiv Leventhal on hot stories, crafting the perfect pitch

More than 50 percent of U.S. hospitals will be represented in Las Vegas at the Health Information Management Systems Society’s 2016 conference and exhibition later this month, acco ...

A Doctor’s Prescription for Better Healthcare: Speaking with Victoria McEvoy, MD

MSLGROUP spoke with Victoria McEvoy, MD, a practicing pediatrician in the greater Boston area for more than 30 years. Dr. McEvoy is assistant professor of pediatrics at Harvard Medical School and is a senior pediatrician on the staff of Massachusetts General Hospital. She is the medical director and chief of pediatrics of Mass General West Medical Group. Dr. McEvoy is the author of The 24/7 Baby Doctor: A H ...

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Big Data Takes Big Steps into Healthcare – Part II

In Part 1 , I introduced big data and explained the differences between structured and unstructured data. Today, I will discuss why big data is so important to healthcare and how the industry can squeeze value out of it. Is Big Data That Important to Healthcare? Yes. Ahem, let me say that again. YES!!! Healthcare now represents about 17 percent of GDP—nearly $600 billion more than expected for the United St ...

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Turbochargers, Search Engines and the Marketing Imperative

Let's think about innovators. Next time you’re stuck in traffic, look at the car ahead of you. On the trunk lid it’s likely to have a badge that says “2.0T.”  That means it has a turbocharged, two-liter, four-cylinder engine.  It means the engine is small, light, powerful and efficient. All the brands are moving to that – VW, Audi, Hyundai, Kia, Volvo, BMW, GM and others. It’s a hot trend in the auto indust ...

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Survey Implementation for Client Content Creation

At MSLGROUP, our mission as public relations professionals is to be our client’s most trusted advisor. Anytime a client wants to implement any type of new campaign or media outreach initiative, they look to us to give them the most valuable and honest advice on how to amplify their brand messages. One PR technique we have suggested often over the past several years is to create an end-user survey. When desi ...

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Big Data Takes Big Steps into Healthcare – Part I

There is a coming explosion in healthcare big data. Why? The big data analytics market swelled to $18.6 billion in 2013 - a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And tons of it is being generated by the ...

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The Wearable Wheel: Visualizing Wearable Tech

The Wearable Wheel is a visual map of the wearable technology landscape. Innovation and investment in wearable technology is exploding. At CES 2014 and SxSW, wearables were one of the hottest topics for discussion. At MSLGROUP we have the pleasure of working with some of the most innovative wearable companies. We firmly believe wearable technology represents a significant, disruptive shift that will fundame ...

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HR 4302 Causes ICD-10 Delay

Do you recognize the name H.R. 4302? If you work in any part of the healthcare industry, you should. It is arguably this year’s biggest piece of healthcare legislation to date. Sailing through the Senate on March 31, 2014 with a 64-35 vote, the Protecting Access to Medicare Act (or H.R. 4302) postpones several regulations that would have turned the industry on its head. Passed late in the evening, H.R. 4302 ...

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MSLGROUP Challenge Day – A year later, on the other side

Editor's Note: The Summer Insiders Challenge is MSLGROUP's Summer internship program. Out of the large pool of applicants, a small number of students are invited to attend "Challenge Day", which is a full day of interviews, presentations...and yes, challenges. Not only is the event an opportunity for the next generation of PR talent to showcase their passion and abilities, it's also an opportunity to learn ...

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What Does Influence Mean?

During MSLGROUP North America’s analysis of the Target credit card data breach, we spent some time discussing who had the most influence in the social media sphere. Breaking down “influencers” into different groups, we had deep discussions on who was saying what and why they mattered in the scope of the breach. From top tier media to local press to non-media, just what does it mean to be an “influencer?” Fo ...

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Four Questions for Tweetchat Participants to Answer Before Jumping In

As Twitter continues to grow in popularity and our feeds become more cluttered, users are constantly looking for new ways to connect directly to the influencers on the topics that they care about. There is often no better way to connect one-on-one with thought leaders than through industry Tweetchats. For those who are not familiar, Tweetchats are virtual gatherings on Twitter which use a single hashtag to ...

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Four Facts About Industry Analysts’ Current Use of Social Media

Analyst relations are an important element in the overall PR strategy for technology companies. Similar to an effective media relations campaign, a highly targeted analyst relations program can help your company increase visibility, differentiate from the competition and, most importantly, help sell your customer’s products. Any AR pro knows managing an analyst program is way more than scheduling briefings ...

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Social Media Power Rankings of March Madness Teams

It’s March, which can only mean one thing to the MSLGROUP Insights and Digital team here in Boston- it’s time to once again get out our calculators and basketballs - it’s Social Media Power Ranking of NCAA teams time. Since we first started measuring social media muscle amongst college fan bases back in 2008 (we believe we were the first to do it), the Social Media Power rankings of the colleges in the Danc ...

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