HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 2)

HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 2)

This is the second of two parts; read the first part here. Above, left to right: Carla Smith, Deanna Wise and Sue Schade in the "Shattering the Glass Ceiling" session at HIMSS16; p ...

HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 1)

HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 1)

This post is the first of two parts; read the conclusion here. Above: #HealthITChicks Tweetup at HIMSS16, photo courtesy of HIStalk Digital Diva Jenn Dennard. Recently, I was catch ...

HIMSS16: CMS throws down health data interoperability gauntlet

HIMSS16: CMS throws down health data interoperability gauntlet

The talk is over for health IT vendors as The Centers for Medicare and Medicaid Services (CMS) steps up efforts to pivot U.S. healthcare to value-based care and away from fee-for-s ...

HIMSS16: Get on the health data interoperability train, or be left behind

HIMSS16: Get on the health data interoperability train, or be left behind

At this year’s Health Information Management Systems Society’s (HIMSS) annual conference, health data interoperability is in the air, building on the watershed HIMSS of 2013 – when ...

HIMSS 2016 PR Prep: Freelancer Ken Terry offers his hot news tips, pitching advice

HIMSS 2016 PR Prep: Freelancer Ken Terry offers his hot news tips, pitching advice

A rare keynote by the HHS Secretary, Sylvia Burwell, kicks off the Health Information Management Systems Society’s 2016 conference and exhibition in Las Vegas next week, followed b ...

#HIMSS16: Education, Exhibition and Networking – Part 2

#HIMSS16: Education, Exhibition and Networking – Part 2

Attending the Healthcare Information and Management Systems Society (HIMSS) 2016 Annual Conference and Exhibition can be daunting. The arrival of a small city within the “entertain ...

HIMSS 2016 PR Prep: Editor Rajiv Leventhal on hot stories, crafting the perfect pitch

HIMSS 2016 PR Prep: Editor Rajiv Leventhal on hot stories, crafting the perfect pitch

More than 50 percent of U.S. hospitals will be represented in Las Vegas at the Health Information Management Systems Society’s 2016 conference and exhibition later this month, acco ...

Experts Assess Cyber Security Threats in Medical Technology

https://www.youtube.com/watch?v=cqCUehGEq80 As the number of patients using medical devices – worn or implanted – exponentially grows, to what extent is their privacy or safety at risk from hackers? And, how are medical technology manufacturers, security software developers and regulators like the FDA addressing this issue of data breaches? Given the growing prominence of medical technology delivery systems ...

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Medical devices, personal health data the new ‘Target’ for hackers

In a 2012 episode of the acclaimed TV series “Homeland,” the Vice President of the United States is killed by lead character and treacherous spy Nicholas Brody. Brody does not use a gun, a bomb or even poison to take out the second most powerful leader in the free world, instead he hacks into the VP’s pacemaker and accelerates his heart beat leading to a fatal heart attack. And while this Hollywood plotline ...

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Quick HITs: Health data’s allure to hackers

It’s a mantra security experts and reporters repeat so frequently that it’s a given, a fact-by-repetition, a subjective opinion so true it can’t be false: Hackers love health data because it’s worth so much more than financial data. But why? Can you really explain why? Yes, some underserved individual patients so desperate for treatment (or, perhaps, access to controlled substances) might look for opportuni ...

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IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

This week, RSA Conference will open its speaking submission process for next year's event, scheduled for late February in San Francisco. And not too far from now in early August, Las Vegas will play host to the Black Hat USA conference. At MSLGROUP, we're busy on both fronts. For RSA Conference, we're analyzing accepted abstracts our teams drafted last year to see what worked. That insight will be applied d ...

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MSLGROUP Interviews ReadWrite Editor-in-Chief Owen Thomas

Owen Thomas has been writing about technology since the birth of the Internet. That’s not as long as it sounds but it is still a long time, especially when measured by smartphone generation years. Owen has worked for (and in several cases outlived) great publications like Red Herring, Business 2.0. Venture Beat and Business Insider. He is now the editor-in-chief of ReadWrite, which he describes as a b2d pub ...

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The key to improving healthcare: It’s about the data

To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and what problems they solved en route to improving healthcare. While these vendors work across very diverse areas of healthcare IT spectrum, the one focus they have in common is working with data: Patient data, clinical reference da ...

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PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. While not a completely new idea, 2015 has shown us a few different examples of brand crises done right an ...

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Health Data Interoperability: Report from the trenches

U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. New standards such as Fast Healthcare Interoperability Resources (FHIR, pronounced “fire”) could get us there in two to three years. There is another vexing piece of the health data interoperability puzzle – the national patient i ...

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Data Security Takes a Front Seat in Healthcare

With the recent rash of breaches at prominent healthcare organizations this year, it was no surprise that health data security was top of mind among CIOs at HIMSS15. Show organizers added the Cyber Security Command Center in a new exhibit area as attendees felt pressure mounting to pass strict security tests in the wake of new data breaches and random HIPAA audits coming later this year. MSLGROUP Boston’s s ...

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PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advice to new PR professionals and his recommendations on the healthiest coffee consumption levels below. PRSA - Tell me about MSLGROUP and your role there. Merrill - MSLGROUP is a global public relations agency that works with compani ...

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Put the “Meaningful” in Meaningful Use: Experts Sound off at HIMSS15

Federal incentives are drawing national scrutiny. At HIMSS15, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked CIOs of large healthcare systems and other health IT industry leaders to find out where we are – and aren’t – with meaningful use of electronic health records in the midst of Stage 2 and the vision of Stage 3. Here are insights from three of those thought leaders: Marc Pro ...

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How to put the “social” in healthcare IT social media: Experts weigh in

Continuing our post-HIMSS reporting, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked a few of the most influential social media leaders in the health IT space (they converse on Twitter with the #HITsm hashtag) what it takes to stand out in the crowd and become a thought leader, no matter your specialty topic. John Lynn, founder and editor of the Healthcare Scene blog network, advi ...

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