MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion
We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success.
First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric communications firm, working with healthcare and technology companies of all sizes—from venture-backed start-ups to some of the world’s largest brands—we value our partnerships and the opportunity to help the world’s most innovative companies create, disrupt and advance markets.
We have always done that by translating our clients’ technical advantages into powerful communications strategies and compelling content − connecting market and user benefits to strategic audiences to boost engagement, drive sales and establish market leadership. Although some things have changed in our new offices, including our much swankier furniture and conference rooms (hello Bay Bridge) our core communication competencies are as finely tuned as ever.
We remain deeply committed to being both trusted advisors to our clients and reliable and valued resources for the media. And speaking of the media…
Helping us raise a glass of wine, were some well-known Bay Area tech media influencers. Macworld Executive Editor Susie Ochs, TechCrunch Writer Alex Wilhelm and Freelance Editor Philip Michaels joined us for a panel discussion titled, “What Content Can Be Trusted?”
Moderated by Omar Akhtar, Senior Editor of the The Hub, there were no easy takeaways, beyond an agreement that the publishing landscape continues to undergo a massive shift.
While media outlets struggle to find sustainable business models, brands are striving to reach customers directly, without interference and through new channels. From corporate news first publicly announced on company-owned blogs and Twitter, to native advertising and brand journalism, the earned, owned and paid media equation is converging and challenging all players.
From our perspective, the most forward-looking companies, including B2B companies, are heavily focused on earned media to leverage the continued credibility premium of independent journalism. However, they’re also speaking directly with customers, prospects and partners through their owned media − press releases, blogs, LinkedIn, Twitter, Facebook, Google+ and other social channels. Plus, they’re allocating budget for traditional advertising and utilizing native advertising networks such as Outbrain, Taboola and other content syndication tools to amplify both their earned and owned content.
They key factor is to deliver the right message at the right time using the right channels, and that’s easier said than done.
Here at MSLGROUP San Francisco we understand this complex new media reality better than anyone out there. Every day we put our unparalleled knowledge of communications strategy, traditional media relations, social savvy and the newest content tools and tactics to work to drive business results for our clients.
Our new office location has been a key milestone in our transition from Schwartz MSL to MSLGROUP San Francisco and we look forward to making 2015 a year to remember!
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