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#HIMSS16: Education, Exhibition and Networking – Part 2

Attending the Healthcare Information and Management Systems Society (HIMSS) 2016 Annual Conference and Exhibition can be daunting. The arrival of a small city within the “entertainment capital of the world” takes a lot of heavy lifting and advance marketing; the Twitter hashtag #HIMSS16 has been buzzing with excitement for months. MSLGROUP caught up with meeting services VP Karen HIMSS-Blog-Post-Image-300x168Malone and Professional Development VP JoAnn Klinedinst to learn about what’s new and why HIMSS remains the top health IT show in the country. This is the second of two parts; the first can be found here.

MSLGROUP: The ONC and CMS will have a big presence at the show with Meaningful Use in question. Let’s talk about that.

Malone and Klinedinst: There will certainly be some question regarding meaningful use. For example, will we run into any updates close to the show? We might not know the agenda until days before the show, depending upon what transpires. But we’re excited that we’ll have an opportunity to get up close and personal with those who can shed light onto what healthcare professionals can expect.

In fact, we’ve secured a special session with Karen DeSalvo, national coordinator for health information technology and acting assistant secretary for health with the U.S. Department of Health and Human Services, and Andy Slavitt, acting administrator for Centers for Medicare & Medicaid Services, on Tuesday at 5:30 p.m., we’ll be running some encore presentations of that session because some folks won’t be able to attend. With representatives of ONC and CMS on site, we’ll be at the forefront of updates on what we can expect in the weeks and months ahead.

Informatics is a hot topic now with nurses that can analyze data and use technology. What are you doing at the show for career building?

We’re seeing our nursing community grow each year. We’re seeing more nurses attending, as well as doctors. So, we provide them with the continuing medical education and continuing nursing education so they can maintain their credentials. For those looking to transition from the bedside to the health IT area, we have career services center on our exhibition floor. People can also take a look at university row as we have upwards of 30 universities exhibiting; we’re bringing together academia into the conference.

Would you like to tell me more about what’s happening in Vegas later this month?

Of course we do! Our new topic category called the Business of Healthcare and New Payment Models will appear as a pre-conference event and in sessions. We also took the opportunity to include mobile into a broader category of connected health. We also have a sessions on entrepreneurship and venture investment, and the human factors usability and design is more prominent in our programming as well.

We have a session on the international aspects of health information exchange and how that can help in the time of crisis, such as the session on what the city of Philadelphia did to prepare for the visit of Pope Francis to Philadelphia and manage the Amtrak disaster prior to that. And then with our Views sessions or Plenary sessions, we’re taking a look at clinical informatics leadership with the HIMSS board chair and a pediatrician at the University of Kentucky Medical Center with a nurse based out of Lahey Hospital and Medical Center in Burlington MA, who will be doing the point, counterpoint on clinical informatics.

What other new items will attendees find in the programming?

We also are doing our “Shattering the Glass Ceiling” session again with lessons learned for aspiring female executives. And we’ve organized a networking reception for millennials to further cultivate the interest of that audience.

On the more personal side, we’ve set up the HIMSS Living Room where attendees will be able to hang out and decompress and maybe get a little bit of work done if they need to in a private setting. And people shouldn’t forget our wellness challenge complete with contests and prizes for walking the most steps, the most miles and burning the most calories each day.

I cannot help but ask about Peyton Manning. What prompted you to get him and what healthcare insights do you anticipate the audience gleaning from this?

Peyton will talk about leadership techniques that he uses and why he’s successful as a leader. It will also include some discussion about his healthcare experiences and observations. And maybe about how to retire on a high note after his Super Bowl win as the oldest QB in the history of the event!

MSLGROUP looks forward to attending HIMSS 2016. If you will be attending and would like to talk with us about conference planning and PR activities, or would like to meet during the show, feel free to contact Doug Russell at 781-684-0770 or doug.russell@mslgroup.com.

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Davida Dinerman

Davida Dinerman

Account Director at MSLGROUP

A member of MSLGROUP since 1996, Davida has been entrenched in the agency’s healthcare IT and tech practice groups. She earned her MBA from Babson College and her BA degree from Dartmouth College.

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