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MassDevice.com visits Schwartz Communications

It was great to have Brad Perriello, executive editor and Brian Johnson, publisher of MassDevice.com out to our offices in Waltham to speak to our Healthcare PR Practice Team. As they put it, MassDevice.com is “telling the story of innovation from a business perspective” —with a comprehensive news site that gets more than 35,000 visitors monthly.

Don’t be misled by the name, MassDevice.com is not just about Massachusetts-based medical device companies, although it’s a great source of comprehensive information on the large and small medical device companies across the New England region. MassDevice.com is also reporting on all the news and events that impact the medtech industry, from the FDA’s review of the 510K process to healthcare reform to Medicare and more. Their medtech index, presented every Monday in a weekly check up, looks at the medtech industry in Massachusetts as well as Minnesota and California, two other medtech hotbeds. With a goal of becoming the premier business intelligence source for the medical device industry, they define med device to include device, diagnostics, HCIT, mobile/wireless, EMRs and lab tools.

Here are Brian and Brad discussing their new site and the top trends they are following:

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