How to put the “social” in healthcare IT social media: Experts weigh in
Continuing our post-HIMSS reporting, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked a few of the most influential social media leaders in the health IT space (they converse on Twitter with the #HITsm hashtag) what it takes to stand out in the crowd and become a thought leader, no matter your specialty topic.
John Lynn, founder and editor of the Healthcare Scene blog network, advises folks to make themselves worth following by creating impactful content that attracts a loyal audience. And if you want to reach the right people, Shahid Shah, founder NetSpective Communications, offers a perfect suggestion – find the influencers. In the case of health IT, he suggests following #HIT100. Mandi Bishop, health plan analytics practice lead at Dell, suggests supplementing social media engagement with personal meetings to build and strengthen relationships.
Whatever mix of the tactics you try, find what works best for you to stay engaged with the right audience to gain real value. Above all, have fun. If you want to learn more about MSLGROUP’s strategic communications and social media programs, please contact Doug Russell (781-684-0770) in MSLGROUP’s Boston office.
Stay tuned for more great video insights from this year’s HIMSS conference!
Latest posts by Davida Dinerman (see all)
- HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 2) – March 28, 2016
- HIMSS16: Building Leadership in Health IT, One Woman at a Time (Part 1) – March 22, 2016
- #HIMSS16: Education, Exhibition and Networking – Part 2 – February 19, 2016