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Green Euphoria Follows Obama Win; What Does it Mean?

I held off on posting immediately following the election results to avoid letting any excitement or disappointment seep into any analysis of how it impacts green and cleantech public relations and government relations. However, I think it is safe to say that the results mean big things for cleantech companies and the green movement as a whole.

Green bloggers everywhere started immediately discussing what an Obama presidency means to the green industry with some examples here, here and here. Martin LaMonica’s post on CNET (the first link) is particularly comprehensive.

So here is my bottom line thought and I have written this in the past: The government is going to become a huge financer of renewable energy projects both in terms of greening government buildings and providing incentives and appropriations for individual companies. If you are an emerging growth cleantech company looking for funding, GR may be a good supplement to a venture round. Both direct GR contact and local PR campaigns are great ways to target government grants and funding.

Quick Note: We’ll be hosting a webinar on the intersection of public relations and government relations for green and cleantech companies on Wednesday, November 12, 2008. You can register here.

 

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Jason Morris

Jason Morris

Executive Vice President at MSLGROUP

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