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Want Results from Surveys? 5 Questions to Answer

As tech PR professionals, we have long believed media consumers are addicted to survey results. Around major tech conferences, such as RSA and HIMSS, reporters are inundated with survey results providing insight into the worlds of end users. A recent informal survey of both our clients and reporters shows surveys remain popular, and if done right, survey results will lead to end-user engagement.

PR pros should ask five questions before conducting a survey for PR purposes.

Using Surveys For Communications: Are You Asking The Right Questions?

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Ross Levanto

Ross Levanto

Senior Vice President at MSLGROUP

Ross Levanto has driven the PR programs for innovators across a number of tech markets. He’s also a key agency thinker with regard to the intersection of content marketing and PR.

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