Want Results from Surveys? 5 Questions to Answer
As tech PR professionals, we have long believed media consumers are addicted to survey results. Around major tech conferences, such as RSA and HIMSS, reporters are inundated with survey results providing insight into the worlds of end users. A recent informal survey of both our clients and reporters shows surveys remain popular, and if done right, survey results will lead to end-user engagement.
PR pros should ask five questions before conducting a survey for PR purposes.
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