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Extending the Reach of Your User Conference

The user conference is an ideal format for tech companies to connect with customers and partners, secure real-world feedback on products and services, and share their vision for the future. They can also be a great way to drive thought leadership with reporters and other key audiences.

 

There are three simple things you can do to extend the reach of your conference.

First, lock in media sponsors early! Many publications are willing to sponsor events at no cost. They may even provide free banner ads to publicize the event in exchange for being promoted as an event sponsor. Media sponsors typically send at least one editorial contact to report on the event.  But don’t delay in lining them up as some publications limit the number of events they can sponsor in a given year.

Second, live streaming the event instantly opens it up beyond the confines of the venue.  Keynotes and customer panels are usually the most sought-after sessions. . . live streaming those segments alone will go far in driving awareness for key topics discussed at the event.  Plus it provides a way for reporters to hear from customers who may not be able to conduct press interviews.

Third, amplify the social presence of the event using a live Twitter Wall featuring tweets with the event hashtag. The immediacy of the wall encourages others to participate in the conversation, and shows the user community you are listening to them.  The Twitter Wall can also be combined with a Leaderboard that ranks people based on their ability to engage their followers about your event.

But take note. . . providing such transparency isn’t without risk – the live feed will show both positive and negative Tweets and can be distracting in some situations. To play it safe, feature the Twitter Wall in general areas and not directly behind speakers who are presenting.

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Jill Reed

Jill Reed

Vice President at MSLGROUP

Jill focuses on enterprise technology, including big data, cloud, infrastructure and open source software.

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