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4 Tips for Raising Visibility at Cleantech Conventions

A few of the most important conferences of the year are coming up for cleantech companies in solar and green building — Intersolar North America, Solar Power International and Greenbuild. Schwartz MSL Vice President Erin Del Llano provides tips for maximizing your organization’s exposure at these events. Watch the video below and read the complete blog post here for more. ...

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Four Tips for Maximizing PR at Cleantech Conferences

Industry conferences are, by design, a place to reach key stakeholders. But standing out from the noise requires a bit of strategy. Too often, companies will spend anywhere from $50,000-$250,000 on a major event for booth space, a sponsorship, giveaways, employee travel and press release wire costs, without taking that one extra step to truly maximize their investment: PR. Think about it: some company at th ...

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Legal and PR Professionals: Yes the Two Can Mix

It’s the rare communicator who hasn’t run into challenges working with their legal counterparts at a crucial time, perhaps a crisis or a product launch. When it is crunch time, chances are you’ll see a PR person and a lawyer huddled in the corner of some war room, press release in hand, pens poised. For a long time, pop culture and conventional wisdom have fueled a “lawyers vs. PR ...

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Wait A Minute – Rapid PR Response Program for Breaking Security News

Data breaches, viruses and cyber attacks occur daily and can be small nuisances to the affected companies, or can result in devastating consequences. Earlier this month, LinkedIn confirmed that nearly 6.4 million user passwords had been stolen. And in May, the Flame Cyber Espionage malware was identified. For data security companies, these incidents provide an opportunity for organizations to share their ad ...

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Wait A Minute – 5 Step Roadmap for Responding to Data Breaches and Cyber Attacks

Thousands of data breaches are successful every day, so the reality is that it’s no longer a matter of whether your network will be attacked but when. Assume that the criminals will be successful in carrying out their attacks and the sooner a breach is discovered, the sooner it can be controlled and the damage minimized. A recent survey of top IT trade and business press publications conducted by Schw ...

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Wait A Minute: Why Twitter and Facebook Engagement Don’t Always Drive Action

 More and more, I find myself defending the power of the telephone to persuade people. Have you ever had every committed attendee to a Facebook event invite actually show up for the physical event? I haven't. Oftentimes, we marketers forget that while we are using Facebook and other social media channels to drive action, Facebook engagement and other social media channels might not be persuasive enough ...

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Introducing “Wait A Minute”

Wait A Minute is a weekly, multimedia series providing 60 second insights, analysis and suggestions on how to approach and manage today’s PR, marketing and communications challenges. Wait A Minute is published on "Crossroads," one of Schwartz MSL's blogs.Schwartz MSL Boston Senior Vice President, Ross Levanto, kicks off the series with advice about identifying the right communication channel ...

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