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CEO Memo: 5 Things You Need to Do for Business Press Coverage

"I want business press - and lots of it!" That's easily the number one demand of executives to their communications teams. But simply having PR folks on staff or an agency under retainer doesn't guarantee anything. Getting substantial, accurate and powerful business press coverage is a difficult task, one that requires everyone's active participation - and that includes top-level executives. ...

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Achieving Powerful Business Press Coverage

Solid business press coverage is valuable to any company, but achieving that coverage can prove to be a difficult task, and one that requires participation from the whole team. Top executives should be highly involved in dealing with reporters, to become an established source of knowledge and help break into top-tier coverage. In this week’s Wait A Minute segment, Schwartz MSL Vice President John Mora ...

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Healthcare SEO: Use PR to Reach More Patients, Payers and Providers

Every healthcare marketer today understands that having a fantastic website isn't enough to draw in visitors. Spiffy design, carefully selected images, an executive's smart-sounding video and meticulously written content are wasted if your target audiences don't find the site when looking for information on the therapies, technologies or services your company provides. Really, we all know that search e ...

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Medical SEO: Use PR to Reach Key Audiences

Healthcare PR people have long targeted patients and their loved ones, physicians and other healthcare providers, or payers and other administrators, but lately, search engines have also become a PR audience. If you're not factoring search into your medical PR strategy, you're missing an opportunity to connect with the people you most need to reach. PR can support SEO in a number of ways and all of them are ...

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Medical Device Product Launch Best Practices: Your Guide to Maximizing PR Success

At Schwartz MSL we have counseled countless medical device and diagnostic companies through a product launch. Our charge is to deliver a savvy and strategic communications strategy to help boost visibility for the product among key stakeholders. We really love a good launch and through the years we have been fortunate to work with some of the most innovating and exciting brands. Sometimes we have to activat ...

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Your Next Medical Device Product Launch: What You Need To Know

Launching a medical device can be a challenge, to say the least. How do you make your product stand out? It is critical to think through the issues, assets and resources well ahead of time to develop a well-planned, coordinated approach that will ensure the greatest level of success. In this week’s segment, Schwartz MSL Vice President Risa Burgess talks about some of the common characteristics shared ...

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Engage in Meaningful Ways – Include Purpose Within the Marketing Mix

An increasing number of brands today are creating purpose-led marketing strategies, but often forget one critical aspect in their marketing mix – People. Schwartz MSL Senior Vice President Anne Erhard discusses the benefits that brands can realize through the combination of purpose plus people, and outlines three ways to engage your target audience. Watch the video and read more about it here. ...

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Purpose Within the Marketing Mix – Three Ways to Engage Your Target Audience

There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society. More and more brands are realizing the importance of acting as purposeful, values-driven organizations, living that purpose through all they do and communicating it through all they say, following in the foots ...

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Tips for Using Multimedia News Releases to Power Improved Press Release Results and Impactful Engagement

Ask any public relations professional if they’d like to increase engagement with their media audience and 100 times out of one hundred the answer will be a resounding yes!!  All PR pros seek to find new and creative ways to broaden the scope, breadth and depth of the way the media covers their “news.” One relatively new way to ensure your “stories” not only get better play ...

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RSA Speaking Submission: The Good, The Bad, The Ugly

  (Click on the image above for a larger version.) Let the fun begin. The call for papers for RSA Conference 2013 is open. IT security pros worldwide are no doubt already scheduling planning meetings, deciphering the potential tracks and topics for 2013, and marking their calendars on the submission deadline (August 16). The level of activity is shocking to those not in the industry; RSA Conference is ...

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