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Media Relations in the Shrinking Newsroom Era

The phenomenon of shrinking newsrooms means fewer reporters are covering more industries and beats than ever before in journalism. For PR professionals, this means competition for coverage has reached new heights. It also means the media is more stressed than ever which explains why it is rare for a day to pass without seeing a member of the media issue a tweet or blog post about an outrageous or foolish at ...

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Schwartz MSL’s Top 5 Media Relations Tips

The media landscape has undergone significant changes in recent years. Companies today face many challenges when it comes to securing impactful coverage. In this video, Director Sherry Feldberg gives you tips on how to successfully approach media relations, read the full blog post here. ...

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Planning Company Events – Tips For Success

Whether you’re planning a small, local event for the first time or organizing a large, well established, annual conference, there’s a common denominator: it’s up to you to come up with fresh ways to pique the interest of attendees and journalists, and ultimately secure exposure for your company, product or campaign. In this week's video, Schwartz MSL Vice President Lauren Arnold gives you ...

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Company Events – A Quick Guide to Getting It Done!

A lot is written about how to generate buzz when you are attending or exhibiting at an industry trade show or medical meeting, but what if the event is your own? Whether you’re planning a small, local event for the first time or organizing a large, well-established, annual conference, there’s a common denominator: it’s up to you to come up with fresh ways to pique the interest of attendees ...

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Trade Show Prep – Before, During and After

A little more than a decade ago, our country experienced a devastating event – 9/11. That put a halt to business travel and trade shows. But as the saying goes, time heals all wounds. As such, travel and trade shows are on the rise. Karen Malone, vice president of Meeting Services at HIMSS, firmly agrees. Malone has been overseeing events for more than 20 years. HIMSS is one of the top trade shows for ...

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Tips for Effective Trade Show Preparation

Trade shows offer an effective face-to-face opportunity to see products and solutions, but also to build relationships. This week’s Wait A Minute blog post and video is all about getting the biggest bang for your marketing buck at a trade show.  Watch Davida Dinerman, Director with Schwartz MSL, review our tips for an effective trade show experience once you make the decision to go forth and ...

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Back to School, Back to Business: Is Your PR Plan Ready?

    Traffic is on the roads and school supplies are flying off the shelves.  That means one thing: it’s September.  For some people, it’s back to school and for us PR practitioners, it’s back to business. Regardless of when your fiscal year ends, September is always a good time to revisit your plans and see what needs a refresh.  If that’s the case, then what ...

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September is Here: Back to School for Some, Business Refresh for Others

For many, September means back to school, but it also provides a chance for companies to re-evaluate their PR and marketing programs to ensure ongoing success. This week’s Wait A Minute blog post and video, featuring Schwartz MSL Senior Vice President and Managing Director Meghan Gross, offers suggestions of key areas that may need a refresh, including the news pipeline, social media policy, crisis pl ...

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Survey Shows: Social Media is a Critical PR Element for B2B Technology & Energy Marketers

Today, we released the results of a 2012 summer survey of cleantech, energy and sustainability reporters and analysts. In conducting the survey, we learned a lot of interesting things about the reporters and analysts with whom we work on a daily basis here at Schwartz MSL, with many of the findings applicable for PR teams across other markets like consumer, technology and healthcare. As we said last week, t ...

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Survey Says: Social Media in PR is Critical for B2B Marketers

B2B & Energy company marketers do many things correctly, but a recent survey conducted by Schwartz MSL uncovered interesting insights that indicate more can be done on several fronts, including social media. For instance, Twitter is a critical tool overlooked by B2B technology companies whose marketers believe that it’s just a consumer marketing tool. In this week’s Wait A Minute segment, Sc ...

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Social Media vs. Media Relations Campaign: Are You A PR Sprinter or Marathon Runner?

At the risk of using an Olympic metaphor one month too late, public relations has evolved into two forms of running. Social media is the sprinter, or Usain Bolt, and traditional media relations is Meb Keflezighi (if you know who he is), or the marathoner.Social media is a world of short bursts in which you can largely control the narrative. With 140 character tweets, three paragraph blog posts and spontaneo ...

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Public Relations Sprinter or Marathoner – You Need To Be Both

Just like Olympic runners, PR campaigns need to be specialized. Whether it’s a social media ‘sprint’ or media relations ‘marathon’ you’re developing, you need to focus your efforts to execute the campaign that will win the gold – customer awareness. In this latest installment, Schwartz MSL Executive Vice President Merrill Freund discusses the differences between the ...

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