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Video Marketing: The Importance of Creating Digital Content for Your Communications Plan

With the right digital content, you can turn a website surfer into a buyer, a prospect into a customer and a news brief into a feature. Digital content takes many forms, but video is the most compelling, and it’s already dominating in 2013. The traditional B2B engagement model is shifting. Buyers are initiating much of the contact with vendors, so while outbound marketing efforts continue to be important, i ...

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Why Your Communications Plan Needs to Include Compelling Digital Content

With the right digital content, you can turn a website surfer into a buyer, a prospect into a customer and a news brief into a feature. Digital content takes many forms, but video is the most compelling, and it’s already dominating in 2013.In this week’s Wait A Minute video, Schwartz MSL Vice President Avi Dines talks about Schwartz MSL’s new B2B Video Marketing Handbook, providing insight ...

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Dealing With The Unexpected

If you’re like me, you drive around with a car emergency kit in the trunk of your car. I noticed mine the other day and took stock of what was in it: flares, a flashlight, an emergency blanket…All useful things to have in an emergency. And, though I hope I never have to use it, it’s good to know what I have and that it’s there in case I need it. I was recently reminded that the same ...

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Be Prepared For The Unexpected

You always want to be sure you’re prepared with a plan to handle any predicament--it’s something we remind our clients of regularly. Find out what Vice President Christine Milligan of Schwartz MSL has to say about being prepared to weather any storm in this week's video and blog. ...

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How to Allocate Your Marketing Budget – Advertising Versus PR

When a company is interested in allocating their marketing budget they often times look to us for recommendations.  We use this opportunity to learn more about their marketing objectives and educate them on the various programs considered under the “marketing umbrella.”  The most common question we answer is, “What’s the difference between Advertising and Public Relations ...

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Marketing Budget Allocation: Advertising Versus PR

When deciding how to allocate a budget, it’s great to know what the differences are between marketing programs like Public Relations and Advertising. This week’s Wait A Minute video gives some insights into the differences and benefits of a well-rounded marketing program. Check out the video and full blog post here. ...

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Changing the Mindset about PR and Clinical Trial Recruitment

Historically, at the outset of a clinical trial, healthcare companies have first looked to traditional recruitment tactics like paid advertising and initiating a call center or study website. However, public relations can be extremely effective in driving clinical trial recruitment, and a cost-effective way of reaching key audiences to communicate details about a study. A news story, for example, provides t ...

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Think PR From the Start

When healthcare companies begin preparing for clinical trial recruitment, remembering to include PR in the plan is a must! Waiting until after you've begun patient recruitment to work PR into the mix costs time, money, and results. Find out what Vice President Wendy Ryan of Schwartz MSL has to say about PR planning in this week's video and blog. ...

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Why Industry Analyst Relations Matter

Industry analyst relations are a vital part of many client engagements at Schwartz MSL. Distinct from financial analysts, who impart investment advice, industry analyst firms like Gartner, Forrester and IDC – and dozens more like Yankee, EMA, Frost & Sullivan and Ovum – have a big impact on our clients. In fact, at one time or another, most of our clients enter into paid relationships with o ...

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The Importance of Industry Analyst Relations

Firms like Gartner, IDC and Forrester can provide a big impact and valuable feedback for your brand, as well as perspective on your competition, which is why industry analyst relations are such an important part of many client engagements at Schwartz MSL. In this week's Wait A Minute segment, Schwartz MSL Senior Vice President Doug Russell talks about some of the many benefits that can result from having a ...

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Ready, Set, Global!

The world seems to be getting smaller than ever. Events on one side of the planet are posted on social media, featured in video and trending on all seven continents in minutes. From undergrads to CEOs, everyone is being told to think “global” as brands, products and ideas are no longer constricted by geography. But what does this mean for public relations professionals and PR programs? Indeed, t ...

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Global PR Strategies

It's a small world after all... especially in today's global business marketplace. Events on one side of the planet are posted on social media, featured in video and trending on all seven continents in minutes. What does this mean for public relations professionals and PR programs? In this video, Schwartz MSL director Scott Love shares advice on what to look out for and what steps to take for a meaningful g ...

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