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Using Purpose-Led Marketing in Your Brand’s Communications

Brands today are realizing that it’s no longer just about what you sell, but also what you stand for. By integrating purpose-led marketing into your communications strategy, your corporate story will be more meaningful, memorable and credible to your audiences. In this week’s Wait A Minute video, Schwartz MSL’s Heather McIntyre talks about why it is crucial to incorporate purpose-led marke ...

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Identifying Your Brand’s Causes with the Fifth “P” — Purpose-Led Marketing

As transparency, responsibility and the authenticity of a brand’s communications take on greater importance in today’s marketplace, brands need to get out of the selling business and into the business of improving lives. Today, it’s about purpose-led marketing. In the past, having a purpose may have been considered “nice,” but it is now crucial to winning in business.  Bra ...

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Social and Substance: Green and Sustainable PR Best Practices

In recent years, the cleantech industry has faced more than its fair share of challenges—from high profile company failures to bankruptcies to reduced VC investments. For the journalists and industry analysts covering this emerging space, reporting on the highs and lows has made them even savvier, more critical and more demanding on the businesses they research and the executives they interview.  ...

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What PR Pros Should Know About Cleantech Journalists and Analysts

Here at Schwartz MSL, we work with journalists and analysts in the cleantech industry on a regular basis, but to keep up with changing interests, headlines and perspectives, we want to know more. We conducted a survey, and uncovered some interesting facts. Schwartz MSL VP Erin Del Llano talks about our findings, and what you’ll want to know when publicizing any sustainability or green story, in this w ...

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LinkedIn – The Forgotten Social Media Channel

Marketers and communication professionals alike agree that social media is here to stay. Facebook and Twitter have proven to be an effective tool to reach a targeted audience and to engage in a conversation that’s relative and important to business, often resulting in an impactful ROI. However, there’s one social media channel that all too often is overlooked. I don’t know if it’s be ...

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The Importance of LinkedIn to PR Pros

Social media is an important part of any PR strategy, but while many are focused on Facebook and Twitter, there's another channel that often goes overlooked—LinkedIn. In this week's Wait A Minute post, Schwartz MSL's Stacy Nartker discusses why LinkedIn should not be forgotten about, and how to use the platform most effectively to achieve your marketing and communications goals. Watch the video below ...

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Executing Global PR Programs

Rolling out a truly global PR campaign can be difficult, and can quickly lead to blurred messages and disparate results from country to country. Here at Schwartz MSL, we employ a "hub and spoke" model to execute global PR programs for some of our largest clients. In this week's Wait A Minute video and blog, Schwartz MSL Account Director Mercedes Carrasco dives into the details of this model, and t ...

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Global PR Execution – The Hub and Spoke Model

In previous blog posts and videos, we’ve reviewed some best practices for rolling out a global PR campaign. For instance, understanding regional differences in the way media works and customizing messages for each country or geography. While those tips are extremely important for PR success, managing a global campaign without centralized control and real-time communication among regions could lead to ...

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Three Months In, Did You Forget Your PR Resolutions?

It's March...how are you doing with your new years resolutions? It's easy to forget about resolutions and get distracted as the crush of daily business comes at us in the first quarter. Find out what Schwartz MSL Senior Vice President Meghan Gross suggests to stay on strategy in this week's Wait A Minute video and blog! ...

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Is Your PR Program Still On Track, Or Becoming The Unused Gym Membership?

When January rolls around, resolutions are top-of-mind: eat healthier, work out more, watch less TV.  The first few weeks of the year pass in a flurry of activity.  However, surveys often show that by March, most people have abandoned their resolutions and slipped back into old habits because they haven’t set realistic goals, and also haven’t integrated them into their lives in a manag ...

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Measuring PR Campaign Success

Measuring the success of any PR program makes sense, but measuring campaign success at the onset versus after completion can lead to more success and greater knowledge about how your program is working...or not! Find out what Schwartz MSL Senior Vice President Mark McClennan has to say about measurement strategies in this week's Wait A Minute video and blog. ...

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The Journey of a Thousand Miles…

Starts with a single step. This quote appears more than 16 million times on a Google search. The meaning is clear, but there is a hidden piece of wisdom that many people overlook: You won’t know it is a journey of a thousand miles, unless you measure it. And it sure helps if you measure from the beginning, rather than after things are done. (Just ask any NFL referee). PR pros (and their executives) wa ...

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