You Are Here: Home » Wait A Minute (Page 2)

Expressing the Value of Healthcare Technology

All of the healthcare companies we work with at MSLGROUP have transformative technologies that are changing healthcare, and most of these technologies are incredibly complex. By describing these technologies in simple, compelling terms, and seeding the marketplace with these messages, we help companies increase customer and stakeholder interest - and this can have lasting positive effects on the value that ...

Read more

Telling the Healthcare Technology Story

Technology is changing healthcare at an extremely rapid pace. Currently, the healthcare industry is the scene of some truly transformative products and services—the trouble is that these complicated technologies are often difficult to explain. In this installment of Wait a Minute, Schwartz MSL’s Karin Bauer offers a few tips to simply express the value of healthcare technologies that stand to revolutionize ...

Read more

Google Targets Link Schemes: What does it mean for your next press release?

In case you missed it, Google announced a revision to its definition of Link Schemes, which they use to refer to “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” In the updated definition, Google calls out those who create “links that weren’t editori ...

Read more

Google’s Link Scheme Update: How will it affect press releases?

Google recently announced a revision to its definition of Link Schemes--manipulative linking practices designed to fool their search algorithm. What effect, if any, will this revised definition have on press releases that seek the widest possible audience? The truth is that a good press release should include quality, engaging, and relevant content--not just a collection of well-chosen key words and links-- ...

Read more

An Energizing Bit of News

Recently, PRWeek featured a list of "50 game changers" in the field of public relations. As you can imagine, communicators from high-achieving companies with enviable positioning occupy the list. Within the top ten, two are pure-play energy companies (ExxonMobil, Chevron) and two companies have major business lines devoted to energy efficiency and energy infrastructure (GE, IBM). In addition, Comc ...

Read more

The Common Denominator Among PR “Game Changers”: Energy

Being part of the conversation and bringing interesting insights to the table is key to being a leader in your industry and a well-respected player in your office. We have noticed that all of todays "game changers" are talking about energy, from renewables to distribution, and this has gotten the consumers chatting as well. This week’s Wait A Minute features the leader of our Corporate pract ...

Read more

Writer’s Block? Here’s How to Identify Corporate Blog Topics

So you’ve finally taken the leap and created a corporate blog. The layout and design are done. You have identified your top SEO (“search engine optimization” for any accountants who may be reading this post) terms. You may even have lined up a couple of regular authors. Well, now the real fun begins---finding a steady stream of topics to keep the blog momentum going and the readers engaged ...

Read more

Identifying Topics for Your New Corporate Blog

To have an effective blog you need to post new content on a regular basis but finding that content can be tough. If you're struggling to find ideas for your corporate blog this week’s Wait a Minute is for you. Schwartz MSL’s Keith Giannini reveals hidden sources of inspiration that can keep your blog interesting and relevant. Check out the video below and read the full post here. ...

Read more

Slow Summer? No News? No Problem!–Why No News Doesn’t Mean Activity has to Fall Off

It’s June, and chances are some customers and partnerships you were hoping to announce are dragging. But you want to generate interest, and that’s dependent on news, right? Not necessarily. A lot of companies base PR success on the press releases they post and coverage of those announcements, but there are a variety of tactics beyond this traditional approach that companies can take in the Summe ...

Read more

A Lack of Company News Doesn’t Have to Equal Less PR Activity

It’s June, and things seem to move a bit slower as summertime approaches—including news announcements you probably hoped to make over the next couple of months. But does momentum have to drag over the summer just because your announcements are behind schedule? Not necessarily. In this week’s Wait a Minute, Schwartz MSL’s Dan O’Mahony shares a few key strategies to get you think ...

Read more

Stop, Look, and Listen

It just might help you land that big customer you’ve been dreaming of. “Most people do not listen with the intent to understand; they listen with the intent to reply.” - Stephen R. Covey This is where we fail as communicators and marketers. If we are only listening because we are waiting to speak next we miss out on the true value of conversation – learning.  Nowhere does this h ...

Read more

The Importance of Listening in Social Media

Everyone knows social media is important, but what that doesn’t tell you is how to use it effectively. Before jumping into the conversation with your social guns blazing, have you thought to…listen? In the latest Wait a Minute, Schwartz MSL’s Laura Finlayson tells you the many benefits of simply listening to the social conversation, and how monitoring tools can help lay the groundwork for ...

Read more