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Know Your Audience: Best Practices for Doing PR in China

Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history that makes it one of today’s most promising and challenging markets for the practice of public relati ...

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Facebook Advertising: The Key to Building Brand Presence

It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. However, with the constant changes to Facebook’s newsfeed algorithm, it can be difficult for a com ...

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The PR Value of a Rapid Response

The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. This is especially true when a breaking news development, like a data breach or a disruptive product announcement occurs. Companies have an enormous opportunity to provide thought leadership surrounding industry news in the form of a rapid response. It’s a way to offer best practices and industry perspe ...

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Survey Implementation for Client Content Creation

At MSLGROUP, our mission as public relations professionals is to be our client’s most trusted advisor. Anytime a client wants to implement any type of new campaign or media outreach initiative, they look to us to give them the most valuable and honest advice on how to amplify their brand messages. One PR technique we have suggested often over the past several years is to create an end-user survey. When desi ...

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Four Questions for Tweetchat Participants to Answer Before Jumping In

As Twitter continues to grow in popularity and our feeds become more cluttered, users are constantly looking for new ways to connect directly to the influencers on the topics that they care about. There is often no better way to connect one-on-one with thought leaders than through industry Tweetchats. For those who are not familiar, Tweetchats are virtual gatherings on Twitter which use a single hashtag to ...

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The Sequel Effect – A PR Lesson

Watch this Wait a Minute Video to learn why the sequel is never as good as the original, with a few rare exceptions. Something about the follow up movie just doesn't quite cut it with the audience. The same reaction applies to the Target data breach disclosed in December. The first press release Target issued had expansive visibility. The subsequent releases and content that followed had far less impact. We ...

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Now is the Time for Pharma to Get on Board the Social Media Bandwagon

In today’s digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters meaningful two-way discussion between a company and its stakeholders. Most industries have climbed on board the social media bandwagon, however the pharmaceutical industry has been slower to make the investment in this ...

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If You Produce It, They Will Look – Digital Content and the Media

As Bill Gates once said, “Content is king.” But in today’s digital age, the term content encompasses much more than text on a piece of paper, or even words on a blog when it comes to online media. Video and visuals are more and more common in professional journalism today. According to a 2013 PRESSFeed survey, 83 percent of journalists view images as very important or important, and 53 percent view video co ...

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Storytelling: Less Benefits. More Blood.

We all have a good story to tell, but often don’t know where to begin, or forget basic storytelling tips. Too often marketers jump into why their gizmo is so amazing—but without the context of why it’s needed, who really cares if a product is up and running in minutes, utilizes machine learning or automates the lifecycle end-to-end? Compelling narratives start with drama! There is a reason fairytales don't ...

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Preparing for HIMSS14 Beyond the Booth

HIMSS14 is approaching quickly, and now is the time to review your plans and strategize to enhance your presence at the show. Digital production, social media and other content creation are all important parts of your company’s strategy, and with nearly a decade of attending HIMSS shows, Schwartz MSL is well-positioned to assist in your planning efforts. In this week’s Wait A Minute video and blog, Schwartz ...

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Extending the Reach of Your User Conference

The user conference is an ideal format for tech companies to connect with customers and partners, secure real-world feedback on products and services, and share their vision for the future. They can also be a great way to drive thought leadership with reporters and other key audiences.   There are three simple things you can do to extend the reach of your conference. First, lock in media sponsors early ...

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3 Ways to Improve User Conference Publicity

User conferences are an excellent outlet for tech companies to connect with customers and build momentum around new offerings. Managing your user conference effectively can mean driving thought leadership with reporters and other key audiences, increasing awareness of your products and services, and building good will with customers and partners. In this edition of Wait a Minute, Schwartz MSL VP Jill Reed s ...

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