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Bright Spots: Solar Rates Down, Green Jobs up In Mass.

  It’s been a banner month for Massachusetts’ clean energy community. For both Mass-based renewable energy companies—and businesses targeting and investing in the state—there have been several bright spots. Greentech Media highlighted a report out from the Mass Clean Energy Center shows the state created more than 70,000 green jobs in the past four years—making it the high ...

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Consumer News in Review: Good luck, Robin edition

Another August is nearly in the books. As the Labor Day weekend begins everyone is a buzz about the start of the school year, the end of summer and the changing of the weather. Before you retire your white pants and put away your beach chairs check out some of the week’s consumer health story highlights. Robin Roberts leaves GMA a little earlier than expected Good Morning America (GMA) Anchor Robin Ro ...

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Podcast: Talking Olympics and Nutrition

As the Olympics capture the hearts and minds of casual and sports fans everywhere, we checked in with nutrition expert Joan Salge Blake to get her perspective on a number of topics, including why Michael Phelps can eat 12,000 calories a day, the best foods to snack on while watching the Games and the myths surrounding sugary sports drinks. Joan is a clinical associate professor and registered dietician at B ...

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PR Measurement: What do Timberlake and Table Tennis have in common?

Swimming, gymnastics, and running, these are all events we have come to know from the Olympics. But one lesser-known sport is causing a lot of buzz on social media – table tennis.In fact, yesterday at 5:00 p.m., the sport generated over 4,300 tweets. To put that into perspective, swimming, which has captured a lot of attention on and offline, generated 4,700--not that much more--while other sports lik ...

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RSA Conference 2013 Speaking: Your Guide

The IT security practice PR professionals at Schwartz MSL have published a series of resources, using various forms of multimedia, to help those assembling speaking submissions for RSA Conference 2013.First, we have created a checklist timeline that takes you, step-by-step, through the ideal process for creating a successful submission.The timeline is availbale here.Second, we analyzed all 311 RSA ...

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Reminder: Relationship-building is a cornerstone of media relations

The power of a story placed in the New York Times, Reader’s Digest or Good Morning America is often so huge it cannot be measured in its entirety. While this has always been the case, the difficulty in placing stories in these highly coveted media outlets has most certainly changed. We recognize this at Schwartz MSL and put a great deal of time and energy in training our staff to become master storyte ...

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North Carolina Visits Schwartz MSL Boston

With BIO in full swing and thousands of companies and organizations descending upon Boston for the annual global event for biotechnology, Schwartz MSL was fortunate enough to steal away North Carolina Secretary of Commerce J. Keith Crisco and Doug Drabble, Director of BioNetwork and Life Sciences Initiatives at BioNetwork North Carolina, for a lively and informative thought leadership salon. The topic: Nort ...

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BIO is Back in Boston

Massachusetts Governor Deval Patrick addresses onlookers at the Massachusetts Pavilion Welcome Program on June 18 during the BIO International Convention in Boston.BIO’s annual international life sciences convention kicked off in Boston yesterday, and despite the broader economic climate, industry luminaries see reasons for optimism. The event, which is expected to attract more than 15,000 attendees f ...

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Apres SCOTUS, le deluge?

As the country awaits the Supreme Court’s ruling on the Patient Protection and Affordable Care Act (PPACA), we wonder about and try to predict the consequences.  Right now, we have more questions than answers: Will the healthcare industry be relieved of more regulations and paperwork? Will things get easier? More difficult? Stay the same? Who will be impacted and how? Will the ruling result ...

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Traveling? Do you have your photo ID, toothbrush and health app? Check.

Traveling just got a little less stressful for those with chronic health ailments.  Today’s New York Times article, The App as Health Aide by Julie Weed  takes a look at a growing number of mobile health and medical apps available to travelers during any segment of a trip and includes commentary from two of our healthcare clients.WellDoc’s mobile integrated therapy, DiabetesManager, pr ...

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Did you know, there’s an App for that? Consumer Healthcare apps surge

In our always-connected world we have everything at our fingertips, including the tools to make better healthcare decisions. There are countless consumer health apps available to better manage our health.  Nielsen projected that half of the U.S. population would own a smartphone by the end of 2011, and one of the fastest growing age groups for smartphone adoption is 55 to 64 year olds. For developers o ...

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Let the Bells Ring!

It was clear as a BELL last night at the Westin Waltham Boston: The Schwartz MSL Boston Healthcare practice continues to do outstanding work on behalf of our clients and we were thrilled to be recognized for outstanding excellence in communications and public relations at the Publicity Club of New England’s annual Bell Ringer Awards Ceremony.Hosted by WBZ-TV News Anchor David Wade, the ceremony provid ...

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