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Big Data’s Role Within Life Sciences

Earlier today, FierceBiotech hosted a roundtable on Big Data and its role within Biopharma and Life Sciences. Speakers in attendance included: Alexis Borisy, partner, Third Rock Ventures; Dr. Lon Cardon, SVP, GlaxoSmithKline; David Mott, partner, New Enterprise Associations, former CEO, MedImmune; John Reynders, VP of R&D information, AstraZeneca; and Moderator Ryan McBride, executive editor, FierceBiot ...

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Silicon Valley PR: Five market predictions worth watching in 2013

When your chosen profession is public relations for technology companies, you get a sense of the ebbs and flows of the markets you represent. There are times when the media makes market developments seem apocalyptic and other times when journalists make you think you are working on "The Next Big Thing."Gartner measures these swings in technology perception and adoption in their hype cycles, which ...

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Great Health Reporting Helps to Clarify and Inform during Horrific Newtown Tragedy

After the tragic Newtown shooting, we are a nation shocked, saddened and heartbroken. We are all trying to come to terms with how this could have happened. It has made us grapple with complex issues, such as how to help our families cope with tragedy, and what part mental health issues played in the events of last week.  Image courtesy of teenmentalhealth.orgAfter such distressing events, many loo ...

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Up Close with…Gary Baldwin of Health Data Management

  To continue our top 25 Healthcare IT Influencer series, Gary Baldwin, editorial director at Health Data Management, gave us an inside look at the serious and personal sides of this influencer. 1. For how long have you been writing about the healthcare IT industry?Answer: Since 1992. I entered the industry as an editor for the American HealthInformation Management Association (AHIM ...

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Schwartz MSL Identifies Top Healthcare IT Influencers

With years of experience tracking the dynamic world of healthcare IT (HCIT) topics, Schwartz MSL has developed a list identifying the top 25 HCIT influencers. These well-respected journalists report on the most current news stories, trends, players and ideas in the industry, making them opinion leaders you want to follow and want following you!Stay tuned as we continue our HCIT Influencer Series with an ins ...

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As VCs Retreat, Cleantech Advances: VERGE, Greenbuild and Cap & Trade

The venture capital vacuum in Cleantech continues with word that Mohr Davidow is joining the ranks of other firms and narrowing its focus to existing investments and to companies at the intersection of cleantech and IT. And while this shouldn't come as a shock, it reinforces the notion that the next generation of renewable energy technologies will likely need support from government R&D grants and strat ...

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Beyond PR: What Does President Obama’s Re-election Mean for Energy Policy? Five Predictions

The election has ended and we wake up in a brave "new" world where the Democrats control the White House and hold a slightly larger majority (but not a filibuster-ending, super majority) in the Senate. Meanwhile, the GOP will hold a slightly smaller, but meaningful majority in the house.Sound familiar? What's old is new again.And in all of the post-election analysis there is only one area of agree ...

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Talking IT Security PR at Securanoia

With so many IT security professionals and IT security vendors in the Boston area, it makes sense to have a regional IT security show. The Boston chapter of the National Information Security Group is hosting Securanoia on Monday, November 5 at the Microsoft Research and Development Center in Cambridge.Schwartz MSL is sponsoring the event, and we look forward to hearing what's keeping local IT secu ...

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Buzzing Through the IT Security Industry’s Top 2012 Buzzwords

In the spirit of National Cyber Security Awareness month, Schwartz MSL recently analyzed five of the biggest ‘buzzwords’ in the IT security industry thrown around by industry analysts, vendors and journalists, including: Bring Your Own Device (BYOD), Cloud, IT Consumerization, Mobility and Virtualization. Specifically, we took a look at how many times these buzzwords were the focus of traditiona ...

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From the Front Lines to Your Bottom Line: Helping Vets Get Jobs in MedTech

This year, for the first time, AdvaMed2012 took place in our backyard—Boston. Schwartz MSL had the distinct pleasure of working with AdvaMed to raise awareness among industry trade media and outlets serving the military and veteran communities about an exciting new program: the Medical Technology Veterans Program (MVP) Boot Camp for Returning Heroes. As you may have read, the latest monthly jobs repor ...

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Learn About The Hive Straight From the Editor!

I recently had the honor of speaking with Michael Morisy, editor of @HiveBoston, the new venture from Boston.com that provides the latest innovation news from the start-up, venture and research communities in Boston and New England. Michael was gracious enough to chat with me about the types of stories and companies that The Hive will be covering and how companies can contribute via social media and by subm ...

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Consumer Health News in Review: “Why Is This News?” Edition

As we mourn the unofficial end of summer, pigskin fanatics around the country welcome the return of college and professional football. Good luck to your team this year! A few weeks ago, this blog examined healthcare-related media coverage through a PR lens to determine what, if any news value, the stories possessed. Today, we continue that theme with an encouraging story on a new approach to treat multiple ...

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