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What Lessons Can Brand Marketers Take From Crab Fishermen and Doctors?

Communicators can learn a lot from people fishing in the Bering Sea and providing disaster relief in Haiti. Two sessions at SxSW today provided information and insight that public relations professionals ignore at their peril. The first was a discussion with three of the crab boat Captains from Discovery Channel’s “Deadliest Catch”; the second was a conversation with Dr. Dan Diamond (@dand ...

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The USGC, Tornadoes and SxSW

Today at SxSW in Austin a tornado ripped through downtown, demolished some hotels and left the city without power. That hypothetical scenario is how the “Disaster: The Future of Crisis Communications”  session started at the conference. It only got better from there.Experts from the United States Coast Guard (Semper Paratus) and the Air Force shared practical advice on how they handle commu ...

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Full Disclosure of Breaches? An IT Security PR Perspective

Just ahead of last week's RSA Conference, the New York Times reviewed a recent trend: More and more companies are telling the world that their computer systems have been compromised, even if those companies are under no obligation to do so. Just days earlier, the Times published its own mea culpa, admitting hackers penetrated the publication's systems. Nicole Perlroth penned both stories. What is to ma ...

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Schwartz MSL IT Security PR Pros at RSA 2013

Roughly 40 Schwartz MSL staffers were involved in RSA Conference 2013 for our IT security practice. Above are a few that were able to take a break during the show for a team photo. From left to right: Nina Gill, Iris Herrera Whitney, Dara Sklar, Sam Katzen, Laura Finlayson, Ross Levanto, David Broughton, Bill Keeler, Nicole Solera, Dave Bowker, Dan O'Mahony. [Photo Credit: Bill Reber, Schwartz MSL Digital] ...

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When Tech Meets Hollywood: Celebrities Flock to Re-Invented Macworld/iWorld

Growing up in Baltimore, I was always told two things about California before moving here: all the celebrities live in Los Angeles and the world’s most innovative technologies come from the Bay Area. In late January, the two merged at the 29th Annual Macworld/iWorld event, right here in San Francisco, and Schwartz MSL was lucky to be part of the action as the agency of record for the show. Let’s ...

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Are Your Clients Up-To-Speed On The Top Seven Energy Trends To Watch In 2013?

Yesterday, GigaOM's cleantech guru Katie Fehrenbacher succinctly highlighted what David Sandalow, the Department of Energy's Under Secretary of Energy (Acting) and Assistant Secretary for Policy & International Affairs (seriously, that’s his title, try and fit that on a business card) is seeing as the energy trends to watch in 2013.If you’re in cleantech, it’s worth checking out everyt ...

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Already Preparing for RSA Recovery

Each evening at RSA Conference features a full line-up of cocktail receptions, dinners and other private receptions. The business of the show carries on well into the night and often into the early morning. Recovery is an important concept.The analysts at Securosis come to the rescue each year by hosting a recovery breakfast where attendees can grab a nice breakfast, drink coffee, and discuss the highlights ...

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BlackBerry Bombs in BBC Interview

Among BlackBerry's many problems is the perception that the company has lost touch with the market. And last week's performance by a company executive on a BBC interview simply added fuel to this already raging inferno.Not once, not twice, but seven times (in less than three minutes), the executive was asked if BlackBerry has learned anything from Apple's success with the iPhone. A simple and reasonable que ...

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The Simple Truth

  As a Director of Media Strategy at Schwartz MSL, it’s my job to cultivate relationships with the media, develop pitches that resonate and really get to know the top-tier media influencers that my clients care about most. Over my 16 years of experience I've learned a few simple truths. We often talk about the importance of relationships in PR, placing a premium on the end result that s ...

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Put Your Money Where Your Roof Is

Even with venture capitalists pulling back the reins on investment and government subsidies for renewables drying up, the red hot solar industry continues to mature and evolve. A recent report from the Institute For Local Self-Reliance (ILSR) projected that within a decade, more than 35 million buildings in the U.S. may generate their own solar electricity - without subsidies - at lower prices than the ...

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Mystery Facebook Announcement: Silicon Valley is Abuzz

In roughly 30 minutes, Facebook will end the speculation about what the company is "building" when it hosts a media event at its headquarters. These types of PR events have become more and more popular over the years, as companies try to generate pre-announcement buzz and hype, and capture the imagination of their customer bases. So what will it be? The rumor mill is flying, with the most pop ...

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CES 2013: Simple and Mobile

The first two days of CES are busier than they have been in the past few years. The people with whom I have spoken have been universally optimistic. This a good sign for the market and for PR professionals. Walking around CES, mobility has definitely been the buzz of the show (well that and LG’s curved TV and giant 3D wall). But the one thing I have noticed is that that “mobility” is fragm ...

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