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Key Takeaways From PRSA’s Social Media Summit

Local PR practitioners gathered last Tuesday for the second annual Social Media Summit hosted by PRSA Boston. The agenda featured a variety of social media experts and bloggers broken out into the following sessions: Engagement, Content Creation, Brand-Blogger Relations and, finally, Measurement. While these topics are not new, the panelists did provide some interesting new insights and perspectives regardi ...

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Which Social Media Tools Do Healthcare IT Influencers Use?

It's important to keep a close eye on trends in social media, especially as adoption rates grow and communities begin to form on a range of topics. That thought process is what prompted me to reach out to a friendly group of health IT influencers on Twitter to learn more about how and if they use Facebook to stay on top of relevant companies and industry topics for their jobs as journalists. Curious how muc ...

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Media Relations After a National Tragedy: Proceed With Caution

Sometimes conducting media outreach can be a difficult activity for PR practitioners during a normal working environment, but in the aftermath of a national tragedy, such as the Boston Marathon bombings and subsequent manhunt for the suspects, the playbook becomes more complex. Should there be a grace period when reaching out to reporters? If so, how long should it last? Is there an opportunity to become a ...

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Suddenly Good Writing is the Best Way to Impact SEO

Two SEO experts and a nice crew of PR practitioners gathered at Schwartz MSL last night to discuss the best ways for PR peeps to help clients achieve better results with Google search. The topic is not new, but conventional wisdom has changed dramatically in recent years and months. Here's what we learned last night:1) Paid search (PPC) is very hard for B2B companies. The two experts, Lora Kratchounova from ...

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Social Media Financial Disclosure – New SEC Guidance Opens It Up, Kind Of

If you’re an SEC geek like me, the developments over the past few days concerning social media and simultaneous disclosure have been fascinating. This new SEC guidance, triggered by something Netflix CEO Reed Hastings did last July 3, has resulted in a short SEC document that is actually reasonably easy to understand (not always the case). This is a topic that often comes up with publicly traded compa ...

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HIPAA, Privacy & Security at HIMSS – Its All Connected

Schwartz MSL had another significant presence at HIMSS in New Orleans this year. We had a record 15 clients exhibiting, who offer an array of solutions aimed at consumers (mHealth), payers/brokers (claims management software, analytics), hospitals and health systems (health information exchange, security), healthcare providers (electronic medical records, clinical decision support) and even employers (benef ...

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The ROI Of Saying Thank You

Although Leo Durocher famously said “nice guys finish last,” as we all remember from first grade, you should be nice. Most people are nice, and most people do this almost subconsciously – luckily, for the state of society.  It’s intuitively obvious, but research from a joint Harvard Business School/Wharton School experiment (first published in the Journal of Personality and Soci ...

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RSA Conference PR vs. Infosecurity Europe PR

We might both speak the same language (sort of), but certainly there are differences between Americans and our friends across the pond in Britain. I was in London last month and found it perplexing that they serve beans at breakfast, and pudding isn't a liquid. Then again, I am sure London natives are equally perplexed by American bad habits. MSLGROUP represents IT security vendors around the world, an ...

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2013 Schwartz MSL NCAA Tourney Social Media Power Rankings: Duke vs. UNC

For the past six years, to critical acclaim, the Schwartz MSL Insights Group has conducted the NCAA Social Media College Basketball Bracket Analysis (we believe we were the first to do it). As a PR firm that deals with high-tech, healthcare and services companies, we live social media every day and have a love of metrics. Therefore, we asked ourselves what if the schools in the Big Dance had to compete base ...

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Why PR Pros Should Care About Integrated Marketing Communications

Why? Because it will make your message more noticeable than just PR alone. PRSA Boston’s panel discussion last week reaffirmed this point as marketers and PR professionals gathered for, “Expanding PR Opportunities through Integrated Marketing Communications”. The panel was made up of Mullen’s Jaclyn Ruelle, FlipKey’s Tess Morton, Red Bend Software’s Mary Maguire and Emana ...

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Looking to the Future of Social Capital and Trolls

SxSW by its nature looks to the future. From 3D printing and Kickstarter-funded games, to the evolution of social media, big data and brand marketing, everyone at the conference was looking a few years out.There was an interesting session on Sunday that looked at the future of identity 30 years out. The presenter was Sam Lessin, the director of product for Facebook. While many of his ideas are up for signif ...

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