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What Does the NY AG Astroturfing News Mean to Communications Agencies?

The answer to the crackdown on fake online reviews:For ethical agencies – nothing at all.For unethical organizations – it lets them know there may be a financial impact beyond dissatisfied customers, particularly if other Attorney Generals follow suit.For those that weren’t aware of the issue – it may serve as a wake-up call and shed some light on this increasing problem.Le ...

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Silicon Valley PR Musings: iPhone 5S, Twitter IPO & TechCrunch Disrupt

With the venture capitalists and technology execs back from their exotic August trips, things always tend to pick up in Silicon Valley the Tuesday after Labor Day. But you would be hard pressed in any year to see a busier week in Valley PR buzz than what we just experienced.The week kicked off with TechCrunch Disrupt which has become a staple event for bringing together the best and brightest (and those who ...

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This Just In: Solar Still a Growth Market

SEIA and Greentech Media this morning published a Q2 market report on solar installations in the US with a bullish forecast through the end of the year. The biggest finding? Solar is still a growth market with a forecast installation growth rate of more than 30 percent over 2012.With 3.3 gigawatts installed in 2012 and 4.4 gigawatts forecasted to be completed this year, where does solar go from here? It's a ...

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Podcast: Chatting with Greg Osborne about nursing, wounds and menopause

We recently connected with Gregory Osborne, president and group publisher at HealthCom Media. HealthCom publishes three important journals in healthcare - American Nurse Today, the official journal of the American Nurses Association; Wound Care Advisor , the peer-reviewed journal of the National Alliance of Wound Care and Menopause Management, the first and only practical publication devoted to clinical iss ...

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NVCA Report: Venture Capital Firms Need to Care About Brand

In a piece by Lindsay Riddell, the San Francisco Business Times highlights a new report out this week from the National Venture Capital Association that talks about the growing importance of marketing and PR to venture capital firms. The study shows that 88 percent of CEOs believe a strong VC brand can help a firm attract more deals.But the overall brand of the firm isn't the only thing. More CEOs cited the ...

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Digital Storytelling: Breaking Down the Buzz

The latest buzzword is “digital storytelling” a term that is casually used to describe almost everything communicated on the internet. Bloggers, marketers, communicators and teachers have undermined the useful definition of this phrase by using it every chance that they can. PRSA Boston and The Boston Globe decided to help professionals navigate the landscape of digital storytelling by hosting a ...

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Ed Iacobucci, Tech Pioneer

Today the tech world heard the sad news of the passing of Ed Iacobucci.There are many stories and obits that cover his distinguished career and I won’t rehash the details. He was an inventor, a tech pioneer and an indefatigable leader. I was lucky to interact with him for several years when we handled PR for his second startup, DayJet. I was not in his inner circle – and he sure had one, full of ...

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The Pot & The Kettle: Media, Politicians & the DOE Loan Program

"The government shouldn't pick winners and losers." This is the common refrain whenever a critic of the Department of Energy (DOE) loan guarantee program explains why federal government loans to private industry is a bad thing. Some have even used it to explain why they believe there should be no tax credits, treasury grants or portfolio standards for renewable energy.But these same critics, which ...

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The ABCs of Social Media Excellence

One of the most common questions I am asked is “What do we need to do to have a successful social media program.”Anyone who has been doing PR well for the past few years can answer that question and be ready to re-educate around the follow on question “So what should our [x] strategy be?”Today engagement, authenticity and transparency are common buzzwords, but there is so much more t ...

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IT’S GAME TIME! Let the Trash Talking Begin

4, 5, 6…Oh! Hello MSL Chicago! We didn’t see you there…we were too busy counting the championships that Boston teams have won over the past dozen years. In case you were wondering, it’s seven. And in case you were wondering which of our two cities has more total championships in the four major sports? That would be Boston, by a score of 33-24. How do you like those apples?But we di ...

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Health Reform and Innovation: Revolution or Bubble?

In Thomas Friedman's recent New York Times Op-Ed, "Obamacare's Other Surprise," the Pulitzer-winning columnist takes a wait-and-see attitude on whether the Affordable Care Act, which goes into effect next year, will realize its ambitious goals of providing better care to more people while bending the healthcare cost curve. The surprise about Obamacare, he posits, is not that, but "the number ...

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I’ll take a side of inspiration with those scrambled eggs, thank you.

Yesterday, my day started out a bit differently than usual. I was up much earlier in order to get to the Boston Seaport Hotel for the Greater Boston Chamber of Commerce Women’s Network Breakfast. Schwartz MSL Boston was the event’s corporate sponsor. Well, the traffic was awful (I intend to call the MassPike to suggest that the FAST PASS be accepted at the Cash Only toll booth)… but I dig ...

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