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Mobile World Congress call for papers deadline extended

If you haven't already submitted a speaking proposal for Mobile World Congress 2012, you can now breathe a sigh of relief: the deadline has been extended to 23:59 GMT on Thursday, 8 September 2011.This year’s conference programme will focus on topics that demonstrate the power of mobile in the 21st century and what this power can enable. Competition for a spot on the agenda is fierce, with more than 2 ...

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Speaking at Mobile World Congress – the GSMA’s Research Open Days

The Call for Papers for the 2012 Mobile World Congress opened on 29th of June and thousands of companies are now vying for spots on this coveted schedule. This year, the GSMA’s research team has introduced a new step in the selection process called Research Open Days. Research Open Days are an opportunity for companies to meet with the GSMA at the London headquarters and present a topic for considerat ...

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Mobile World Congress call for papers opens

The Call for Papers opens today for GSMA Mobile World Congress 2012 and ends at 23:59 GMT on 25 August 2011. The theme for the upcoming MWC is Redefining Mobile. This theme reflects a shift in the industry - mobile is no longer limited to communications, it is a force transforming our world in an unprecedented way.Building on this theme, the conference programme will include topics that demonstrate the ...

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Reflecting on Tech PR Successes at CTIA Wireless 2011

Schwartz Clients Use Mobile PR to Get Word Out at CTIASchwartz clients made waves at the International CTIA Wireless 2011 conference on both the speakers' podium and with award-winning offerings–a testament to the impact of mobile and technology public relations at the show. While we can all but guarantee that AT&T and T-Mobile had very successful PR activities around the event, this post focuses ...

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What should marketers and PR pros take from SxSW 2011?

Well it has been a week since the end of SxSW Interactive 2011. By this time, most of the attendees have recovered from the five days of non-stop seminars, parties, meet-ups and informal hallway networking. What did it all mean?There are a few key takeaways from Schwartz’s discussions at SxSW that I thought would make sense to share with our readers.Group Communications Overload – The “hot ...

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Schwartz Client WellDoc is Named a Finalist in the 2011 CTIA E-Tech Awards

By Kristen Perry     Today begins the much anticipated International CTIA Wireless 2011 show in Orlando, Florida. The buzz of exhibitors and keynote speakers is high, as the show brings together wireless and converged communications, wireless broadband and mobile web. One hot topic that is undoubtedly keeping the adrenaline pumping is the prestigious CTIA Emerging Technology Awards. For the past f ...

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Analytics and Measurement in Practice at SxSW

For me, Sunday at SxSW could best have been described as analytics day. They decided to have all the research and measurement die-hards make the trek out to the AT&T Executive Conference center.  The surroundings were plusher, the seats much more comfortable and the data was fascinating.There were two interesting panels on measurement and analytics and the most exciting part is none of the speakers ...

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A Tech PR Pro’s Look at What’s Trending at CTIA Wireless 2011

Some obvious, and some not so obvious trends that we’ll likely see in OrlandoIn less than two weeks, CTIA Wireless 2011 (@CTIAshow; #CTIAW11) will bring together 40,000 members of the North American wireless community, from carriers to device manufacturers to app providers to the technical widget makers that make wireless work.As a PR industry executive that has followed, pitched, attended, applauded ...

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PR Tips for CTIA 2011 — Counting down to March 22

One of the mobile industry’s most important shows, CTIA Wireless, is just around the corner. This three-day event, running March 22-24, includes a trade show and a number of educational panel discussions. Widely attended by analysts and media, it’s an excellent opportunity to schedule face time with key influencers. If you’re just starting your PR planning, you’ve got only ...

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Schwartz Communications at Mobile World Congress

Over the past month we’ve been digging into some of the top mobile industry trends in our Road to Barcelona series. This past weekend we landed in Barcelona and today the fun really begins as Mobile World Congress 2011 kicks off! Over the next four days we’ll be tirelessly walking the floor, meeting with innovative companies, playing with the latest mobile devices (3D? we’re there!) a ...

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Mobile Social Networking – 2011 Mobile Social Networking Predictions – Road to Barcelona

In this series we’re profiling top mobile industry trends in the run-up to Mobile World Congress 2011.Social has been THE buzzword of the past few years, but the buzz is far from dead. Not only do new social communities continue to pop up across the internet – you can now join a social network for everything from skateboarding to knitting - they have also found their way onto our mobile devices, ...

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Mobile Marketing – 2011 Mobile Marketing Predictions – Road to Barcelona

In this series we’re profiling top mobile industry trends in the run-up to Mobile World Congress 2011.The potential for the mobile marketing and advertising channel is vast. ABI Research forecasts an unprecedented opportunity for growth in the market, projecting global spend will reach $28.9 billion by 2014.One of the hottest areas of mobile marketing is mobile coupons/vouchers. According to a study b ...

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