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Where We’re Going, We Don’t Need Phones—Three Key Takeaways from MWC 2015, Where Mobile Went Way Beyond Just Phones

There aren’t many events in the world that can say more than 93,000 people traveled thousands of miles from 200 different countries to attend. The ones that make it into this upper-echelon of gatherings must be full of entertainment, intrigue, plenty of SWAG and more pseudo-celebrities than an episode of the Kardashians. So, are we talking about The World Cup, the Olympics, or possibly even the Academy Awar ...

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The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sunrise of meaningful use, which at the time meant installing new EHR systems and collecting patient data. By 2015, it’s clear from the HIMSS content and trade show emphasis, that using EHRs isn’t good enough: It’s time to do somethi ...

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When MWC Attacks—A Changing Landscape Presents PR Opportunities

Mobile World Congress (MWC) started during a time when pro football was still played in Los Angeles and Milli Vanilli had yet to break a nation’s heart (1987). It is the now Grandaddy of them all in the mobile ecosystem, a combination of Cannes, the Super Bowl and an Apple product announcement. A monster of a show with a general attendance over 80,000 and rising, MWC attracts the major players in mobile fro ...

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The Road to HIMSS 2015: The Shaun Sutner Interview

 In our preparations for the 40,000-attendee strong Health  Information Management Systems Society (HIMSS) 2015, the  Super Bowl of health IT trade shows, we sat down with  SearchHealthIT.com Reporter Shaun Sutner to find out what he’ll  be watching at this year’s show, his first. While Sutner previously  worked for two decades as a reporter for the Worcester (Mass.)  Telegram & Gazette, prior to that h ...

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Playing with FHIR: Health Data Interoperability’s Next Chapter

Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice floes of governmental bureaucracy; free-market healthcare economics rewarding providers and EHR vendors who keep data proprietary; and legacy IT infrastructure slowly transforming itself into a more modern, cloud-based model. The ...

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#ICYMI: PRSA Boston’s The Digital Agency Event

By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of national marketing, WGBH Educational Foundation, moderated “The Digital Agency” pane ...

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Boston TechJam 2014

Take your finger off the pulse of the world of technology for one minute, and you quickly fall behind, left in the dark about the latest cloud services, gadgets and trends. I discovered this the hard way at Boston TechJam 2014. Updates, advancements, and new trends were all around me as I joined co-workers at the event on Thursday, June 12, 2014. Every company with a new technology, a leading cloud service, ...

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Grandma Got a Smartphone: How Telehealth is Benefiting the Senior Care Market

60 Minutes recently aired a compelling story titled, “Living to 90 and Beyond.” In it, 60 Minutes Anchor Lesley Stahl asked 99-year-old Jane if she owns a computer. “I had a computer for 10 years and enjoyed it, but it died,” At almost 100, Jane’s triumph in outliving technology does not mean she lives outside of it. Folks above the age of 90 comprise the fastest-growing part of the U.S. population. Predict ...

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The Wearable Wheel: Visualizing Wearable Tech

The Wearable Wheel is a visual map of the wearable technology landscape. Innovation and investment in wearable technology is exploding. At CES 2014 and SxSW, wearables were one of the hottest topics for discussion. At MSLGROUP we have the pleasure of working with some of the most innovative wearable companies. We firmly believe wearable technology represents a significant, disruptive shift that will fundame ...

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SXSW: The Future is Wearable

Every year SXSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SXSW it's that this year (and the next few) is likely to be the “year of the wearable device.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the discussions broke into three different ca ...

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SXSW: Healthcare and the Connected, Mobile, Private Future

What do physicians, Melbourne and the CFPB have in common? More than you might think. They're at the intersection of healthcare, technology and privacy rights. Today I had the pleasure of attending three very different panels at SXSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As commu ...

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Will the Internet of Things Help Drive Hardware Innovation?

Not surprisingly, the Internet of Things was a hot topic at last week’s Mobile World Congress conference in Barcelona. A couple of companies were even touting internet-enabled toothbrushes, both claiming to be first to connect teeth to a smart phone. Gartner estimates there will be 26 billion Internet of Things (IoT) products by 2020. (This excludes PCs, tablets and smartphones—encompassing just new types o ...

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