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Black Hat 2010 Sessions – Day 1

Today is the first day of the 2010 Black Hat Conference speaking sessions. Among the line-up of anticipated talks surrounding wireless security (specifically that of WPA2), mobile device security and ATM vulnerabilities, there is a slew of additional sessions that are bound to make some noise.One of the noise makers is likely to be the session exploring how to intercept cell phone calls. Some interesting ru ...

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Black Hat – Preparing for the Sessions

This year's Black Hat conference is considered to be the most popular to date, and tomorrow marks the first of two days of speaking sessions. For those of you who participated in the Black Hat Challenge, you are aware that there are many sessions to choose from, and little time to see them all.One of the most anticipated sessions is the Barnaby Jack ATM scams, which was mentioned in yesterday’s post. ...

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Black Hat 2010 – Anticipation Mounts

As speakers and hackers gather in Vegas for the 2010 Black Hat conference, there are many topics on people’s minds.In much of the pre-show articles, there has been talk about cloud security, a topic that seems to resonate throughout security conferences this year (see previous post on RSA 2010). There is also discussion on wireless security, particularly as it pertains to mobile devices. This is most ...

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Schwartz Security PR Team Wins SABRE Award

May is treating the Schwartz security team well. Last week, we were recognized with a SABRE Award in "Research for Publicity" for our work in "Research for Publicity" on behalf of Javelin Strategy & Research. Schwartz and Javelin combined professional and social media to promote Javelin's annual identity fraud report, increasing media coverage 126 over previous years, and a whopping ...

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RSA 2011: Call for Speakers

It seems like just yesterday that the IT security world converged at San Francisco’s Moscone Center for RSA 2010, and already, the call for speakers has opened for next year’s event.Speaking at RSA is one of the most strategic ways to get involved in the conference from a company visibility and thought leadership perspective. But getting accepted can be challenging. The competition is fierce.Bas ...

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Security and “Vertical-ization”

In the interest of creating a new word, I wanted to address “vertical-ization”. What’s that? Well, it’s a concept that many PR and marketing professionals regularly encounter; selling or promoting a product or service within a specific industry.Previous Tangled Web posts offer advice and best practices for interacting with security media and analysts to secure coverage and increase e ...

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RSA 2010 Recap: 5 Winning PR Strategies – Part III

If you’ve got it, flaunt it! Research, that is.Our three-part RSA recap comes to a close today, but not before delving into one final strategy:• Leveraging research for media homerunsReporters are fans of research and statistics. Not surprisingly, one influential security journalist said much of his RSA 2010 news coverage centered around various research reports released during the conf ...

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RSA 2010 Recap: 5 Winning PR Strategies – Part II

So you’ve been holding your breath in suspense of RSA recap Part II? Well, time to exhale and read on! Today we cover two more RSA PR super strategies: lead generation and highlighting real-world implementations and benefits. For quick reference, you can flip back to Part I on building a rapport with press and supporting social media initiatives.• Lead generationNews is a one of the big ...

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RSA 2010 Recap: 5 Winning PR Strategies

As we close the book on RSA 2010, let’s take a look back at five strategic aims that, with proper planning and tactical execution, can yield significant PR successes from the security industry’s marquee event.Today we will cover two of the five: 1) Building a rapport, and 2) Supporting social media initiatives.• Building a rapportDeveloping strong press and analyst relationships takes ...

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Dark Reading Shares RSA Insight

Kelly Jackson Higgins is senior editor at Dark Reading, an online publication covering IT security. Tim Whitman from Schwartz spotted Kelly on the show floor of the RSA Conference last week and asked her a few questions about the show.  ...

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This is it: RSA 2010 — Day 5

This is it. The fifth and final day of the 2010 RSA Conference, and it’s been quite a ride. Looking back, it’s clear the cloud takes the gold as the most discussed item, although government presence and increasing cyberthreats picked up speed in the latter half of the week, placing each at a tie for silver, especially since they seem to go hand in hand. Tim Greene of NetworkWorld wrote a very th ...

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