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RSA Day 5

Everywhere you turn, someone is using his or her smartphone. Whether you’re addicted to your BlackBerry or you can’t live without your iPhone, smartphones are taking over the mobile world. Browsing through mobile applications has become part of the smartphone culture; we look for an app that will make doing XYZ a little easier in our lives. However, unsuspecting consumers need to realize that mo ...

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RSA 2011: Day 4

WikiLeaks – It happened, now what? During yesterday’s “WikiLeaks: The Aftermath” panel, former Black Hat hacker and senior editor at Wired.com Kevin Poulsen claimed that WikiLeaks-style copy-cat sites are on the rise, but they’re taking a new direction. According to Poulsen, "Founder of WikiLeaks Julian Assange made exposing secret documents sexy.” Assange showed us ...

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RSA 2011: Day 3

As we trek into the third day of RSA, we’re already noticing that many of our pre-RSA predictions are holding true – guess it’s our "sixth sense" for security trends. In an earlier post, my colleague Kristin Allaben suggested that in addition to cloud security, top themes at this year’s conference would include trends in government security and cyber warfare. Yesterday ...

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Any RSA 2011 Surprises?: Vlogging from Moscone

With Schwartz representing almost two dozen security companies at RSA this year, we thought who would be better than our clients to share the latest security trends at the conference. Members of our digital marketing services team (which is already off to a highly successful year) spent the day at Moscone interviewing the brightest executives on the show floor. The results revealed that as we predicted clou ...

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RSA 2011: Day 2

Yesterday there was a lot of interest in the Cloud Security Alliance Summit, especially since cloud security is still an unresolved security topic. Just take a look at this line waiting to get in!The big news that came from this session surrounded the government’s plans to spend $20 billion on cloud security, at least according to the 2012 budget. Also from this discussion, there were four key areas i ...

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Unique Angles For RSA Coverage

While most security companies are pushing new products on the eve of RSA, the Schwartz Communications team took a different approach to secure coverage for Cryptography Research. We pitched reporters for pre-show conversations to discuss the show and learn about CRI’s business, focusing on hiring challenges, and how this represents a significant issue for the security industry overall.The strategy res ...

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RSA 2011 Kickoff: Day 1

And so it begins--RSA 2011 officially kicks off today. With a “Giants Among Us” theme, the 20th Anniversary of RSA is dedicated to celebrating the industry’s pioneers. This includes a look at the legacy of the RSA algorithm, the history of cryptography and computer security, and a look ahead to the future of the industry.We’ve highlighted some of the key themes we expect to see come ...

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RSA 2011 – Trends to Watch

RSA is literally days away and as companies prepare for the week-long event, we figured now would be a good time to touch upon some of the key trends we expect to see come from the show. This is based on an evaluation by Schwartz's IT Securty PR Practice Group.Hacktivism—As this buzz word has essentially been thrown around since the Stuxnet attack, this is nothing new. Described as a technical attack ...

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Bagels, Bloody Marys and No Bull at RSA 2011

The many of us who have contributed to the security PR programs at Schwartz appreciate the “no-bull” approach of Mike Rothman, Rich Mogull and Adrian Lane at Securosis. The tone at Securosis is legendary. Our clients find it helpful as they determine the messages that will resonate with prospects and partners. And reporters find their style both entertaining and informative.Schwartz is teaming w ...

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A ‘How to’ on Educating Elected Officials on Your Client’s Technology

Luminus Devices manufactures the biggest LEDs in the world. The company works with many of the largest electronics companies and lighting companies, including Samsung, LG, Acer and Philips VariLite. The company is redefining the solid state lighting market. Their LEDs can last upwards of 50,000 hours (about 25 years of normal use), contain no mercury and use a fraction of the energy used in traditional ...

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Black Hat 2010 Sessions – Day 2 Recap

Yesterday was the second and final day of Black Hat sessions and there were quite a few key topics that we’ve seen before.GovernmentAs the government continues to work toward implementing cloud solutions, there is continued discussion of cloud security, as well as cyber-warfare. We saw this in full force at RSA 2010, which we discussed in a previous post.In his Black Hat keynote yesterday, former Nati ...

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Black Hat 2010 Sessions – Day 2

The first day of sessions is complete and hackers and security professionals are preparing for the Day 2 sessions. But before we get into what to expect, let’s recap some of the high points from yesterday.Barnaby Jack’s ATM vulnerability discussion was, as we expected, one of the main highlights from yesterday. His discussion explored some interesting ATM attacks, labeled as dangerous because th ...

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