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Fortune 500 CEOs Getting Pressure from Senator on Cyber-Security

By Brenna Hagy In light of October being National Cyber Security Awareness Month, I wanted to call everyone’s attention to a recent Wall Street Journal story on a topic that affects us all: computer security.  Frustrated by Congress’ failure to pass a cyber-security Bill, West Virginia Senator Jay Rockefeller  (Chairman, Senate Commerce Committee) sent a letter to Fortune 500 company C ...

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Eight Days and Counting Until RSA Speaking is Due, Are You on Track?

As the RSA Conference speaking deadline of August 16 approaches, droves of individuals at security companies are working diligently on their applications. Here at Schwartz MSL it is our goal to help clients maximize their speaking program success. Among other services, we offer time-tested guidance on what works and what pitfalls to avoid when it comes to crafting a winning speaking proposal for k ...

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RSA Speaking Submission: The Good, The Bad, The Ugly

  (Click on the image above for a larger version.) Let the fun begin. The call for papers for RSA Conference 2013 is open. IT security pros worldwide are no doubt already scheduling planning meetings, deciphering the potential tracks and topics for 2013, and marking their calendars on the submission deadline (August 16). The level of activity is shocking to those not in the industry; RSA Conference is ...

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Wait A Minute – 5 Step Roadmap for Responding to Data Breaches and Cyber Attacks

Thousands of data breaches are successful every day, so the reality is that it’s no longer a matter of whether your network will be attacked but when. Assume that the criminals will be successful in carrying out their attacks and the sooner a breach is discovered, the sooner it can be controlled and the damage minimized. A recent survey of top IT trade and business press publications conducted by Schw ...

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The Best Way To Recover From RSA, While Still at RSA

By Lauren BocskocskyHeading to San Francisco for the RSA Conference? The largest event for IT security pros offers education, social networking and... well, numerous cocktail receptions. If you’ve attended before, you know what a whirlwind RSA becomes, and you understand the overwhelming desire to take a breather between endless meetings and scheduled events.For that reason, Schwartz MSL is sponsoring ...

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“HIMSS – IT Security Companies Ask: What’s in it for us?”

Schwartz MSL’s IT Security clients often ask if attending HIMSS is worth their time and investment. Though many of these technology vendors often have customers in the healthcare vertical, they aren’t delivering pure-play HCIT products like EMRs, clinical decision support tools or healthcare billing platforms. Although HIMSS is the largest and most well-attended show dedicated to HCIT, the answe ...

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2012 IT Security Trend Predictions from AppRiver

The next in our series of 2012 predictions posts comes from beautiful Gulf Breeze, Florida. Read on to see what AppRiver Senior Security Analyst Fred Touchette has to say about IT security trends in the New Year.Courtesy of Fred Touchette, AppRiver senior security analyst:Analyzing malware, cybercriminal activity and the Dark Market for a living can certainly make one a bit jaded, and perhaps a little suspi ...

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Security PR Q&A with Jeanne Friedman re: RSA Speaking

The July 15 deadline for RSA Conference 2012 speaking submissions is only a few weeks away. Senior Content Coordinator of RSA Conference Jeanne Friedman was nice enough to chat with me on the phone to get the scoop on the submission process. While many of us listened to the RSA Conference speaking submission webcast, there were a few things that I wanted to clarify.Question: Can you expl ...

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Tips for Security PR Pros Facing the RSA Speaking Deadline

Security PR pros are facing a hard deadline of July 15, when RSA Conference 2012 speaking submissions are due. As you may recall from last week, I highlighted sins for submitting speaking abstracts to the RSA Conference. In today’s post, I will finish up the series sins and discuss a few more tips.7 Sins of Submitting (cont.):5. Submit a session based on pure speculation and no evidence ...

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The Seven Mortal Sins and Wins of Submitting (for RSA 2012)

July 15 may seem far away, but as highlighted by the presenters during the the RSA 2012 speaking submission webcast, this deadline will come up quickly. In addition to announcing that its call for papers is officially open, RSA held a webcast yesterday to answer some common questions about the submission process and to share some tips for getting accepted.While many husbands and wives are rel ...

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IT Security PR: An RSA Conference 2011 Retrospective

By virtue of the strength of the Schwartz IT security PR practice, more than a dozen Schwartz practitioners were on the show floor at the Moscone Center during the week of Valentine's Day this year. We visited tradeshow booths, attended keynotes and observed the show from a high level.A couple of Schwartz team members also covered the show from afar, noting trends that reporters and bloggers tracked in thei ...

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RSA Vlog: Threat Trends #2

What with Stuxnet, the recent NASDAQ breach and the 2010 Aurora incident, there’s no shortage of cyber threat nightmares out there to keep even the most confident security minded executive up at night. Schwartz digital marketing services team talks with Mykonos Software CEO David Koretz, Xceedium’s  CEO Glenn Hazard, and ESET’s Vice President of Marketing, Dan Clark, about outgunned w ...

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