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Getting to the Crux of CruxialCIO, Making Information Actionable

MSLGROUP in Boston spoke with Brian Horowitz (@bthorowitz) about a new site at IBT Media called CruxialCIO, where, as business & technology reporter, he writes healthcare IT, security and other technology news and features. IBT  Media is one of the industry's fastest-growing global digital news organizations, with more than 30 million monthly readers worldwide.  The company recently acquired Newsweek ma ...

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Black Hat USA 2013 and the Media: What They Want From You

To our readers, we hope you had a great July 4th holiday! We’re looking forward to seeing you at Black Hat later this month.To follow up on our previous post about Black Hat PR tips, here is a cheat sheet for IT security executives and IT security PR pros to help you maximize your efforts to grab the media’s attention between now and the show:Don’t just take our word for it. We recently sa ...

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Security PR: Black Hat in July Calls For Creative Thinking Cap in June

If you’re an IT security executive or IT security PR pro, your company may or may not be planning to have a presence at Black Hat next month. Perhaps one of your researchers has been invited to speak there. As is the case each year, we can anticipate news of hacking demonstrations coming out of the conference sessions that will make us say “Yikes!” Already, we’re seeing 2013 Bla ...

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#AskForbes Twitter Chat Tackles Anonymous and Hacktivism Questions

On June 5th, the security PR pros at Schwartz MSL tuned in to a Twitter chat with Forbes Writer Parmy Olson as she fielded 30 minutes of questions about Anonymous and hacktivism from the @Forbes handle.@Parmy, thanks for the great insights!In case you missed the live chat, here is a rundown of the 10 questions people asked that we found to be the most interesting, along with the correspo ...

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Infosecurity PR Tips–in Less Than 150 Seconds

The Schwartz MSL digital team put me on camera to walk through the highlights of an eBook MSLGROUP recently published providing tips and tricks for Infosecurity PR. Infosecurity is the largest IT security show in Europe. To download the free eBook from the MSLGROUP Technology Practice outlining tips for Infosecurity PR, click here.   ...

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Cybersecurity Executive Order – Is This It?

Well, the White House issued the Cybersecurity Executive Order on Tuesday and many are wondering if that's it?Here are a few key takeaways from the EO. It will be interesting to see the unclassified documents showing specific cyber threats already attempted on critical infrastructure sites. One year from today a final Cybersecurity Framework will be published per the EO.  Did you think there would ...

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Security PR: RSA Conference 2013 Reporter Insights

February's arrival means it's not long now until the IT security world descends on San Francisco in a whirlwind of networking, deal making, chotsky collecting and Moscone Center-induced sore feet.Here at Schwartz MSL we have decades of experience guiding our clients down the right road when it comes to maximizing their strategic communications program before, during and after RSA Conference. Conne ...

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Road to RSA eBook Available Now

The RSA Conference 2013 is just around the corner and there is nothing more important for most companies than connecting with new prospects and re-connecting with current partners and customers. It is a place to get reacquainted with old friends and colleagues but also meet new people in order to hear their take on identifying and mitigating myriad IT Security network and mobile device threats. Often times, ...

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2013 IT Security Predictions from Cloudmark

Today’s Tangled Web posting comes from Neil Cook, CTO for Cloudmark. Cook shares his security trends for 2013.The prevalence of smartphones and continuing rollout of Long Term Evolution, a widely adopted standard for wireless communication of high-speed data for mobile phones and data terminals, will help create optimal conditions for spam-sending botnets. We’ve already witnessed examples of sel ...

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Security Predictions for 2013 from Cenzic

The next in our series of 2013 predictions posts comes from Campbell, California. Read on to see what Cenzic Chief Marketing Officer Bala Venkat has to say about IT security trends in the New Year.As the year 2012 comes to a close, it is quite clear that mobile and Web based applications will continue to gain popularity in 2013. While it makes perfect business sense for organization ...

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Trends for 2013: Astounding Growth of Mobile Malware

Today’s Tangled Web posting comes from Sebastian Bortnik, education & research manager for ESET Latin America. Bortnik shares his security trends for 2013. In 2012 the number of unique detections of malware for Android increased globally by a factor of 17X (yes, that is 1,700%), and we expect the increase in 2013 to be even greater. This is one of the main predictions in the white paper we ar ...

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2013 IT Security Predictions from BlueCoat

Tuesday’s Tangled Web posting comes from Chris Larsen, BlueCoat’s Malware Research Team Leader. Read on to see what Larsen has to say about IT security trends in 2013.Chris Larsen, Malware Research Team Leader of BlueCoatMass Market Attacks Become a Beachhead for Targeted Attacks If your organization has valuable data, assume someone is going to come after it in 2013 through mass market attacks ...

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