You Are Here: Home » Security (Page 2)

RSA 2015: Innovate Your Mindset, Not Your Tech

How can we simultaneously live in the “Dark Ages” and the “Information Age”? In the first keynote speech of RSA Conference 2015, “Security’s Age of Enlightenment,” president of EMC's RSA security division, Amit Yoran, explains the paradox of the world we live in: security knowledge is surface and slow, while data stores drive deeper and the speed of communication increases. In a day in age where self-drivin ...

Read more

RSA 2015: Breaking the Glass Firewall: The Changing Role of Women in IT Security

RSA is only days away. The leading security conference features hundreds of sessions, ground-breaking research and discussions about issues facing the industry. One of the more interesting sessions will explore the role of women in the IT security industry. Only 11 percent of people in the IT security profession are women. A lack of mentorship and salary discrepancies are just some of the obstacles impactin ...

Read more

The 2015 RSA Conference Clock Ticks Toward April 20

Are you a marketing or public relations professional responsible for making your executive team look good in front of reporters and industry analysts at the 2015 RSA Conference? Do you have your finger on the pulse of how reporters plan to spend their time at the conference? How many media briefings do you have scheduled for your executives? Whether you have answers to one, two or all three questions, there ...

Read more

5 Things Every Business Should Know about Data Privacy and Security in 2015

Recently, I had the pleasure of attending a panel hosted by the Commonwealth Club in recognition of Data Privacy Day 2015. (Thanks to our excellent client ESET, a sponsor of the event, for the in!) The panel, “Open Forum: Data Privacy Trends 2015,” was moderated by Forrester Research Principal Analyst Fatemeh Khatibloo, and included security executives from Box, Disconnect, IBM, Intel and TRUSTe. True to it ...

Read more

The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

Image: "Beauty of Chicago" by Flickr user normalityrelief, licensed under Creative Commons ShareAlike. Dan Bowman, the FierceHealthIT reporter deeply embedded in Washington D.C., has his finger on federal HIT policy’s pulse. We sat down with him to discuss what stories will matter to him at the 2015 Health Information Management Systems Society (HIMSS) Annual Conference and Exhibition April 12-16 in Chicago ...

Read more

The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sunrise of meaningful use, which at the time meant installing new EHR systems and collecting patient data. By 2015, it’s clear from the HIMSS content and trade show emphasis, that using EHRs isn’t good enough: It’s time to do somethi ...

Read more

Playing with FHIR: Health Data Interoperability’s Next Chapter

Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice floes of governmental bureaucracy; free-market healthcare economics rewarding providers and EHR vendors who keep data proprietary; and legacy IT infrastructure slowly transforming itself into a more modern, cloud-based model. The ...

Read more

mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at the Gaylord National Resort in Washington, DC. The Summit connects passionate visionaries by blending peer sessions, research and case studies with cross-audience dialogue to inspire ideas and excellence. Since mobile is seeping ...

Read more

MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

Read more

IT Security Trade Shows: How to Maximize Conference PR in 2015

With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into "bunker mode" in Q4 and stow trade show booths for a few months.  MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and industry analysts. From a PR perspective, what ...

Read more

When B2B Tech Memes Go Bad

We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert your brand into a conversation where it doesn't fit. Facebook, Instagram and Twitter feeds are inundated with con ...

Read more

Boston TechJam 2014

Take your finger off the pulse of the world of technology for one minute, and you quickly fall behind, left in the dark about the latest cloud services, gadgets and trends. I discovered this the hard way at Boston TechJam 2014. Updates, advancements, and new trends were all around me as I joined co-workers at the event on Thursday, June 12, 2014. Every company with a new technology, a leading cloud service, ...

Read more