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The Human is a Simple Being

Walking the floor of RSA 2010 in San Francisco is a lesson in over stimulation. As is the case with many other trade shows, vendors are constantly trying to grab your attention. The ways they capture your eye, and more importantly your time, vary.The contest is a popular one. I saw live trivia game shows and a game where two contestants tried to grab and shove ping pong balls flying within a wind tunne ...

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RSA 2010 — Day 4

The government. Microsoft. Cyber threats. The bulk of conversation at the RSA Conference yesterday focused on these three topics. Let’s take a minute to explore each one.The Government—As I mentioned in yesterday’s post, federal employees are stepping up to the mic to discuss cybersecurity and awareness to better detect and prevent cyber attacks. Between Einstein, the increasing adoption o ...

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RSA 2010 — Day 3

Cybercrime is a threat to both enterprises and consumers; it appears that no one is immune from an attack. As cybercriminals become more sophisticated, targeting their victims based on information obtained from social networking sites, it’s no surprise that cybercrime instills fear into many, especially as enterprises encourage the use of social networking as they learn how to use it to their advantag ...

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SC Magazine Honors

For several years, SC Magazine's annual award ceremony at the RSA Conference has been a place to see and be seen. Last night, more than 400 IT security industry luminaries packed the Grand Ballroom at the InterContinental Hotel in San Francisco for the awards gala. I had the honor of presenting an SC Magazine Award for "Best Security Company" to IBM.With awards across more than 30 categories, ...

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RSA 2010 — Day 2

As was expected, much of the news from yesterday's RSA Conference focuses on the cloud, and specifically, the Cloud Security Alliance (CSA)’s four-hour summit. Kelly Jackson Higgins of Dark Reading wrote an article summarizing the summit and the CSA’s top seven threats to the cloud. An interesting point that came from this discussion is that data security still remains one of the key concerns fo ...

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Images From RSA Reception

Last night, the expo portion of RSA 2010 kicked off with a reception. I walked the floor and snapped a couple of pictures. [Full disclosure: The companies pictured are current Schwartz clients.]AppRiver booth.Damballa booth.Thales booth.Endace booth. ...

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RSA 2010 — Day 1

Today is Monday, March 1, day one of the 2010 RSA Conference. The bustle of activity today is quite diverse as exhibiting vendors work hard to get their booths ready, some security professionals prepare for today’s seminars and other vendors begin to announce new offerings and products.As I mentioned in an earlier post, there is much anticipation of news surrounding the cloud. Just this morning, there ...

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Pre-Show Trend Report: What to expect going into RSA 2010

Just a few days away from the start of RSA 2010, it’s a good time to take a step back from the bustle of preparations and review some key trends that will likely be the focus of every conversation at the Moscone Center.Just by perusing the titles of each of the sessions, it’s no mystery that majority of conversations will focus on the cloud, data security, compliance and end-user education. Jon ...

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For RSA PR Bliss – Invite A Customer

An interesting fact about our resident female Tangled Web bloggers - We're all blushing brides-to-be. So, in honor of the upcoming nuptials for Tiffany, Kristin and myself, this post is dedicated to one of the most important relationships for security vendors – the customer relationship.Earlier this month the Schwartz Security Practice group created a tip sheet outlining ways to increase exposure amon ...

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The PR Approach to RSA

Just two weeks to go until the floors of the Moscone Center in San Francisco will serve as the center of the IT security universe.From a PR perspective, members of the Schwartz Security Practice have been in contact with reporters for weeks, on the phone and via Twitter and other channels, to learn what stories are trending well as we head into the conference.Schwartz wants to help the many IT security ...

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RSA PR Series: A Look at the 2010 SC Magazine Awards

As security PR practitioners, we at Schwartz are focused on increasing mindshare and market share for our clients through a number of avenues—one of these is an awards program.Tailored to meet each client’s specific objectives, we assemble an annual calendar of award opportunities, ranging from industry awards to corporate, customer-focused, technology, local market awards, and more. Then, we tr ...

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RSA 2010 – Security PR Webinar

"The RSA Conference Survival Guide: How to Achieve your PR Goals and Objectives" Featuring Special Guest Matt Hines, marketing communications manager, Core Security Technologies Tuesday, February 9, 2010 at 12:00 p.m. EST/9:00 a.m. PST Calling all IT security marketing professionals! RSA Conference 2010 is swiftly approaching (March 1-5 in San Francisco). Do you have your organization’s RSA ...

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