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Data breach PR: How to survive your worst nightmare

There are two kinds of companies in this world: Those that have experienced a data breach, and those that will at some point in the future. At least that’s how seasoned cybersecurity experts approach risk assessment and mitigation plans. From a public-relations standpoint, once internal – or external – parties discover a data breach, a company’s immediate reaction will set the tone of the reportage. It’s a ...

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Experts Assess Cyber Security Threats in Medical Technology

https://www.youtube.com/watch?v=cqCUehGEq80 As the number of patients using medical devices – worn or implanted – exponentially grows, to what extent is their privacy or safety at risk from hackers? And, how are medical technology manufacturers, security software developers and regulators like the FDA addressing this issue of data breaches? Given the growing prominence of medical technology delivery systems ...

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Quick HITs: Health data’s allure to hackers

It’s a mantra security experts and reporters repeat so frequently that it’s a given, a fact-by-repetition, a subjective opinion so true it can’t be false: Hackers love health data because it’s worth so much more than financial data. But why? Can you really explain why? Yes, some underserved individual patients so desperate for treatment (or, perhaps, access to controlled substances) might look for opportuni ...

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PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. While not a completely new idea, 2015 has shown us a few different examples of brand crises done right an ...

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5 Things Every Business Should Know about Data Privacy and Security in 2015

Recently, I had the pleasure of attending a panel hosted by the Commonwealth Club in recognition of Data Privacy Day 2015. (Thanks to our excellent client ESET, a sponsor of the event, for the in!) The panel, “Open Forum: Data Privacy Trends 2015,” was moderated by Forrester Research Principal Analyst Fatemeh Khatibloo, and included security executives from Box, Disconnect, IBM, Intel and TRUSTe. True to it ...

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The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

Image: "Beauty of Chicago" by Flickr user normalityrelief, licensed under Creative Commons ShareAlike. Dan Bowman, the FierceHealthIT reporter deeply embedded in Washington D.C., has his finger on federal HIT policy’s pulse. We sat down with him to discuss what stories will matter to him at the 2015 Health Information Management Systems Society (HIMSS) Annual Conference and Exhibition April 12-16 in Chicago ...

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The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sunrise of meaningful use, which at the time meant installing new EHR systems and collecting patient data. By 2015, it’s clear from the HIMSS content and trade show emphasis, that using EHRs isn’t good enough: It’s time to do somethi ...

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Cloud Security and Healthcare: Recap of iHT2 Panel with Cameron Camp of ESET

The Institute for Health Technology Transformation (iHT2) brings together private and public sector leaders fostering the growth and effective use of technology across the healthcare industry. Each year, the Institute hosts a series of events & programs which promote improvements in the quality, safety, and efficiency of health care through information technology and facilitating knowledge exchange. I a ...

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Boston InfoSec Event Tackles the Topic of Today’s Targeted Threats

Less than a week since RSA Conference 2014 ended, members of the InfoSec community convened again, this time in Boston at a half-day seminar hosted by InformationWeek and Dark Reading called “Security: Understanding and Preventing Today’s Targeted Threats.” Some of the industry’s best-known personalities were on hand to discuss the latest attack trends, the motivations, methods and tools behind them, and ho ...

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Infosec Innovators Urged to Act on Ideas as RSA 2014 Wraps

For the masses mulling around San Francisco’s Moscone Center last week, they would likely agree that RSA Conference 2014 was brimming with innovation. We at MSLGROUP witnessed it firsthand with our troops on the ground and those reporting from the RSA Conference War Room. We saw top innovators receive due recognition at the SC Magazine Awards ceremony, among other honors dished out last week. And we know on ...

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Black Hat USA 2013 and the Media: What They Want From You

To our readers, we hope you had a great July 4th holiday! We’re looking forward to seeing you at Black Hat later this month.To follow up on our previous post about Black Hat PR tips, here is a cheat sheet for IT security executives and IT security PR pros to help you maximize your efforts to grab the media’s attention between now and the show:Don’t just take our word for it. We recently sa ...

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Security PR: Black Hat in July Calls For Creative Thinking Cap in June

If you’re an IT security executive or IT security PR pro, your company may or may not be planning to have a presence at Black Hat next month. Perhaps one of your researchers has been invited to speak there. As is the case each year, we can anticipate news of hacking demonstrations coming out of the conference sessions that will make us say “Yikes!” Already, we’re seeing 2013 Bla ...

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