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Playing with FHIR: Health Data Interoperability’s Next Chapter

Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice floes of governmental bureaucracy; free-market healthcare economics rewarding providers and EHR vendors who keep data proprietary; and legacy IT infrastructure slowly transforming itself into a more modern, cloud-based model. The ...

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The Technology Industry & State and Local Governments: Back in Synch?

For reasons more likely related to humility than apathy, the technology industry in Massachusetts generally has not asked for much from its state and local government officials. Up until mid last year, that meant many within the industry (myself included) did not pay much attention to what was happening at the State House or in local city and town governments (no offense meant to the local organizations who ...

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SimplyHired.com Helping The White House Get Veteran’s Back to Work

Yesterday, the White House announced a plan to help put veterans back to work with the assistance of Schwartz MSL client SimplyHired.com, which gives veterans access to more than 500,000 job listings from its “veteran-friendly companies” job search filter.This initiative marks a huge milestone in our country’s commitment to repaying the debt of gratitude that is owed to all men and women i ...

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The Twitterverse’s Response to President Obama’s Speech

Today there is a lot of discussion going on about President Obama's speech and issues around it. Here on the Crossroads blog we tend to not discuss politics, so I will leave the political analysis to others. But I wanted to compare and contrast what President Obama said last night to the Twitterverse's reaction to what he said - so we as professional communicators could see if his message was championed by ...

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SxSW: Changing the Way We Think (Day 1)

SxSW is alternately described as a tech party a la COMDEX in the mid 90s, Spring Break for techies, DEMO for those trying to reach young, hip, consumers and a conference that has jumped the shark. To me it is a great event and a great way to make connections, hear great speakers and have thought provoking conversations.To get myself in the right frame of mind, I listened to Alice's Restaurant on the plane f ...

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The Push for HITECH is On: Marketers Can Make a Difference

Last month, I attended the Massachusetts Health Data Consortium’s "HIT 2010: HIT at a Crossroads" event. Why is health IT (HIT) at a crossroads? We’re at a critical juncture in the history of the healthcare industry. The industry and the government must figure out how to progress from the enactment of American Recovery and Reinvestment Act (ARRA) in 2009 to making billions of dollars a ...

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Brown vs. Coakley: Who is winning the social media campaign?

Today the citizens of Massachusetts are electing a new Senator. The race has garnered national headlines, and those of us living in Massachusetts have been deluged with ads, calls and editorials for the past few weeks.We are not taking a position on the election or either candidate, but wanted to answer a simple question - which candidate is using social media to create the most buzz? This question popped i ...

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President Obama, Always Remember Media Training Rule #1

The Twittersphere, talk radio and the Web is abuzz with a recent comment from President Obama about Kanye West. During an "off the record" part of a CNBC interview, a reporter asked President Obama what he thought about Kanye. Obama called him a jackass.Now based on a poll on TMZ.com, about 98% of the American public agrees with him. (And I do as well), but it also means that for a few seconds, Pr ...

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Cash for Clunkers? Ads vs. PR

As many Americans know right now, the government Cash for Clunkers program is kicking off. Auto dealers and manufacturers are making a big push behind it - and here in Mass. the push is even greater with the sales tax increasing by 25% shortly.What stuck me interesting is PR Week's take on the situation. Its Breakfast Briefing newsletter was all about "Automakers are kicking off an advertising bli ...

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Is the Declaration of Independence on message?

As July 4th approaches, more and more people in the United States take time to reflect on their country, patriotism, the struggles of our founding fathers, and the courage shown by 300 average citizens in Lexington and Concord, just a few miles from Schwartz's headquarters. Americans think of the Midnight Ride of Paul Revere, the Constitution and those that gave the last full measure of devotion.Like many, ...

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The Most Effective Communications Channel?

Today, many Americans were anxiously awaiting the California Supreme Court's Decision on Prop 8. With offices in California and Massachusetts this is something I have been following. As the buildup was happening to the 10:00 a.m. PT ruling on Proposition 8, I was wondering which communications channel people would turn to for the news. Would it be Google News? CNN? Drudge? Twitter? So I asked on Twitter...O ...

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Is it OK to *Not* Announce on Twitter?

While in San Francisco last week for the RSA conference, Mayor Gavin Newsom announced he was running for Governor. He made his announcement on Twitter.At the same time, the Mayor of Boston, Tom Menino, announced he was running for re-election. He also first "officially" made his decision on Twitter. [Since I work for a Boston PR firm, I had to get the hometown plug in here.]I remember that when Hi ...

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