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At HIMSS 2014: How Important is Social Media?

In preparation for HIMSS 2014 (February 24-27), Schwartz MSL surveyed healthcare IT influencers attending the conference to learn more about how they will use social media to track vendors and news before and during the event. We asked how they plan to use social media tools, what tools they will use and on what topics they will focus. While the results weren’t surprising, it is important to note that socia ...

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Best Practices for Producing Videos at HIMSS

John Moran and Avi Dines of the Schwartz MSL studios talk about the upcoming #HIMSS14 show and incorporating video into your plans. Some of the biggest mistakes companies make pertain to lighting, audio and how to frame the picture.  We tell people we want video to be your PAL. The P stands for picture. The picture should be framed properly and you want to use good Audio (that’s the A). The L represents lig ...

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What is new at HIMSS14? Education, Exhibitions and The Connected Patient

Karen Malone and JoAnn Klinedinst, CPHIMS, PMP, CES, FHIMSS, are very busy people these days. As vice president of meeting services and vice president of professional development respectively for HIMSS, they are focused on making #HIMSS14 the best it has ever been. Schwartz MSL caught up with Karen and JoAnn to learn about what’s new and why HIMSS remains the top health IT show of the year.     ...

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The Journey to #HIMSS14 Begins: Tips for Getting Social

In less than four months, healthcare professionals will reconvene in sunny Orlando at the HIMSS14 conference to learn about the latest in healthcare IT innovation, network with peers, catch keynotes by luminaries like Hillary Clinton, and lead discussions on issues now reshaping the healthcare landscape. Leading up to the conference, Schwartz MSL will be auditing the social media universe to analyze who is ...

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Expressing the Value of Healthcare Technology

All of the healthcare companies we work with at MSLGROUP have transformative technologies that are changing healthcare, and most of these technologies are incredibly complex. By describing these technologies in simple, compelling terms, and seeding the marketplace with these messages, we help companies increase customer and stakeholder interest - and this can have lasting positive effects on the value that ...

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On Social Media, HIMSS14, Pittsburgh Sports and Ron Howard: Getting to know Daniel Casciato

Schwartz MSL spoke with Daniel Casciato, a freelance writer and editor and social media consultant from Pittsburgh, PA, currently living in South Bend, IN. Dan writes about business, health, law, social media and technology. He is the editor of Western Pennsylvania Healthcare News and a featured contributor for Medical Office Today. Dan also manages social media channels for several companies including West ...

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Top 10 Tweets of National Health IT Week

Throughout the week of September 16-20, the Twittersphere was abuzz with discussion on the importance of healthcare IT. National Health IT Week piqued the interest of individuals ranging from patient advocates to journalists to Farzad Mostashari, the outgoing National Coordinator for Health IT. A wealth of information was shared on Twitter including live tweeting of the National Health IT Week events in Was ...

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NHIT Week Survey: What Health IT Topics are Top of Mind for Influencers?

National Health IT Week is well underway. Meetings are happening in Washington D.C and all over the country, and social media is alive with influencers and end-users discussing the present and future state of the healthcare IT (HIT) industry. Granted, every day we are looking at the many aspects of this dynamic sector, but it is impressive to see the health IT community coming together under one umbrella to ...

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Dr. Oz Shows Us the Power of the Media

There is nothing more exciting to a PR professional than making a difference. It might not take a day, a week or even a year. It might take several years of overcoming naysayers and much discussion. But if you give the right information to the right people and stand your ground, good things can happen.A story today in Yahoo! Shine illustrates this to a tee. In fall 2011, the team at The Dr. Oz Show investig ...

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Schwartz MSL Brings Heart Health to Denver

There are some times in your career that you feel like you are truly making a difference and the first week of May was one of those times for the Schwartz MSL Healthcare team.We had the opportunity to once again work with the wonderful folks at the Heart Rhythm Society (HRS) to raise consumer awareness in Denver and surrounding cities about the importance of heart health, and, most notably, help educate the ...

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Next Stop…NOLA

The biggest challenge for HIMSS 2013 attendees will be to break away from the Morial Convention Center to sample New Orleans’ many delights. We encourage you to sample New Orleans’ rich cultural experience. If you are a runner or walker, grab a map and sketch a route for a morning walk or run. Better yet, invite a client or prospect to join you. Here are a few suggestions:  Stroll thro ...

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Industry Analysts, Healthcare IT & Influencers to Know

Back in November, we published a blog post and Wait A Minute video describing why industry analyst relations are important to so many of our client engagements.   Today, with the HIMSS13 Annual Conference & Expo in New Orleans less than two weeks away, we thought we'd revisit that post, and expand upon it with a short list of some of the key industry analysts we've worked with in our healthcare IT ...

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