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A Healthy Night for MSLGROUP at the 2014 PubClub of NE Bell Ringer Awards

The health practice of MSLGROUP, Publicis Groupe’s strategic communications and engagement network, was recognized with 19 awards for excellence in communications and public relations at the 46th annual Publicity Club of New England’s Bell Ringer Awards Ceremony held earlier this week. Hosted by WBZ-TV News Anchor David Wade, the ceremony provided a snapshot of the outstanding work MSLGROUP conducts daily o ...

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Cloud Security and Healthcare: Recap of iHT2 Panel with Cameron Camp of ESET

The Institute for Health Technology Transformation (iHT2) brings together private and public sector leaders fostering the growth and effective use of technology across the healthcare industry. Each year, the Institute hosts a series of events & programs which promote improvements in the quality, safety, and efficiency of health care through information technology and facilitating knowledge exchange. I a ...

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Grandma Got a Smartphone: How Telehealth is Benefiting the Senior Care Market

60 Minutes recently aired a compelling story titled, “Living to 90 and Beyond.” In it, 60 Minutes Anchor Lesley Stahl asked 99-year-old Jane if she owns a computer. “I had a computer for 10 years and enjoyed it, but it died,” At almost 100, Jane’s triumph in outliving technology does not mean she lives outside of it. Folks above the age of 90 comprise the fastest-growing part of the U.S. population. Predict ...

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A Doctor’s Prescription for Better Healthcare: Speaking with Victoria McEvoy, MD

MSLGROUP spoke with Victoria McEvoy, MD, a practicing pediatrician in the greater Boston area for more than 30 years. Dr. McEvoy is assistant professor of pediatrics at Harvard Medical School and is a senior pediatrician on the staff of Massachusetts General Hospital. She is the medical director and chief of pediatrics of Mass General West Medical Group. Dr. McEvoy is the author of The 24/7 Baby Doctor: A H ...

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Big Data Takes Big Steps into Healthcare – Part II

In Part 1 , I introduced big data and explained the differences between structured and unstructured data. Today, I will discuss why big data is so important to healthcare and how the industry can squeeze value out of it. Is Big Data That Important to Healthcare? Yes. Ahem, let me say that again. YES!!! Healthcare now represents about 17 percent of GDP—nearly $600 billion more than expected for the United St ...

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Big Data Takes Big Steps into Healthcare – Part I

There is a coming explosion in healthcare big data. Why? The big data analytics market swelled to $18.6 billion in 2013 - a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And tons of it is being generated by the ...

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The Wearable Wheel: Visualizing Wearable Tech

The Wearable Wheel is a visual map of the wearable technology landscape. Innovation and investment in wearable technology is exploding. At CES 2014 and SxSW, wearables were one of the hottest topics for discussion. At MSLGROUP we have the pleasure of working with some of the most innovative wearable companies. We firmly believe wearable technology represents a significant, disruptive shift that will fundame ...

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HR 4302 Causes ICD-10 Delay

Do you recognize the name H.R. 4302? If you work in any part of the healthcare industry, you should. It is arguably this year’s biggest piece of healthcare legislation to date. Sailing through the Senate on March 31, 2014 with a 64-35 vote, the Protecting Access to Medicare Act (or H.R. 4302) postpones several regulations that would have turned the industry on its head. Passed late in the evening, H.R. 4302 ...

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Four Questions for Tweetchat Participants to Answer Before Jumping In

As Twitter continues to grow in popularity and our feeds become more cluttered, users are constantly looking for new ways to connect directly to the influencers on the topics that they care about. There is often no better way to connect one-on-one with thought leaders than through industry Tweetchats. For those who are not familiar, Tweetchats are virtual gatherings on Twitter which use a single hashtag to ...

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SXSW: The Future is Wearable

Every year SXSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SXSW it's that this year (and the next few) is likely to be the “year of the wearable device.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the discussions broke into three different ca ...

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SXSW: Healthcare and the Connected, Mobile, Private Future

What do physicians, Melbourne and the CFPB have in common? More than you might think. They're at the intersection of healthcare, technology and privacy rights. Today I had the pleasure of attending three very different panels at SXSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As commu ...

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HIMSS: A Look Back and Look Ahead

It is now the “week after” HIMSS14 where nearly 38,000 healthcare IT professionals spent time talking, tweeting, sharing and learning. People hopefully had a restful weekend and are now reviewing the business cards they collected and moving on to post-show plans and next steps. There was no shortage of conversation on interoperability, population health, patient engagement, care coordination, security, BYOD ...

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