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Cyber Security and Innovation Take Center Stage at #HIMSS15

The Healthcare Information and Management Systems Society (HIMSS) 2015 Annual Conference and Exhibition will bring 38,000-plus healthcare IT professionals from around the world to Chicago this April for a week of dynamic education, networking and an overview of the latest technology solutions. Planning for the arrival of a small city within McCormick place takes a lot of heavy lifting and advance marketing; ...

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2015 FDA Social Media Guidelines to Bring More Clarity?

Recently, the FDA released a list of approximately 100 items of draft guidance it plans to issue or update in 2015. On the list are a few guidelines pertaining to social media, which pleases many of us in PR who have been waiting (somewhat) patiently for direction over the past few years. As we wait, we thought we’d take a moment to address a few of the highlights we can expect this year. Of particular inte ...

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The Road to HIMSS 2015: The Shaun Sutner Interview

 In our preparations for the 40,000-attendee strong Health  Information Management Systems Society (HIMSS) 2015, the  Super Bowl of health IT trade shows, we sat down with  SearchHealthIT.com Reporter Shaun Sutner to find out what he’ll  be watching at this year’s show, his first. While Sutner previously  worked for two decades as a reporter for the Worcester (Mass.)  Telegram & Gazette, prior to that h ...

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Innovation Hits the Diagnostic Market

2015 will bring major changes to the diagnostic industry. From cholesterol screening to testing for cancer, we’ve entered a new era in how to test and monitor disease. Over the past couple of years, we’ve seen a boom in diagnostics, as the science behind genetic and single-drop blood testing has finally reached the market. There are, of course, many ways to screen for disease – from biomarkers to blood test ...

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How to Maximize Your PR Dollar While Waiting for Series B

While MSLGROUP partners with both established and emerging growth companies, a number of our clients are in earlier stages of development and seek our public relations counsel and high-impact media exposure to help them achieve Series B funding. The Series B round is a crucial step for many businesses, as it brings them one step closer to executing their go-to-market strategy and to their ultimate exit. In ...

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Playing with FHIR: Health Data Interoperability’s Next Chapter

Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice floes of governmental bureaucracy; free-market healthcare economics rewarding providers and EHR vendors who keep data proprietary; and legacy IT infrastructure slowly transforming itself into a more modern, cloud-based model. The ...

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Year’s End, New Beginnings: Health IT’s 2015 Outlook

First off, I’m pleased to be joining MSLGROUP, coming from TechTarget’s SearchHealthIT.com news site. I started there in 2010, after nine years of writing HCPro publications focused on respiratory care department management as well as hospital safety, Joint Commission compliance, nutrition, and clinical trials regulations. It was gratifying to contribute to SearchHealthIT.com’s rapid growth into one of the ...

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mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at the Gaylord National Resort in Washington, DC. The Summit connects passionate visionaries by blending peer sessions, research and case studies with cross-audience dialogue to inspire ideas and excellence. Since mobile is seeping ...

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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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Taking a Holistic View of Electronic Health Records

In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency and patient outcomes, computer systems must be interoperable, and must allow people to use data in a valuable way. These issues intersected recently, as reported in the Boston Globe, in an investigation that tied a patient’s deat ...

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The Gamification of Healthcare – Wellness@Work with MSLGROUP

Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and exercise. It is also about socialization and findin ...

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Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

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