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Success in a Recession is spelled C-O-L-L-A-B-O-R-A-T-I-O-N

This year’s Massachusetts Biotechnology Council Annual Meeting provided a sober look at the state of the Massachusetts biotech industry and what the cluster must do to succeed in the years to come. Our  world-class teaching hospitals and academic institutions, our talented scientists, physicians and researchers coupled with a vibrant VC community has resulted in Massachusetts being a world leader ...

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Billions in Stimulus Funding for Healthcare IT – What To Do?

Part of the larger, $787 billion stimulus package signed by President Obama in mid-February is $19.2 billion under a bill called the HITECH, or Health Information Technology for Economic and Clinical Health Act. Hey, no one said these things would have simple names. That $19.2 billion directs most of the funding - $17.2 billion of it - to pay for the widespread adoption and "meaningful use" of ...

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Politics, Stem Cells and the FDA

 One of the more interesting recent medical stories to hit the mainstream media was the news that for the first time, the FDA has cleared the use of embryonic stem cells in human clinical trials. This particular trial will use a stem cell line developed by Geron, Inc. of Menlo Park, CA and will be implanted in people who have suffered acute spinal cord injury. As somebody who has actually seen the Gero ...

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Do Not Lift: Media Embargo

The American Heart Association's Annual Scientific Sessions wrapped up in New Orleans last week and for the first time in two years, there was no embargo-gate debate. Maybe the AHA took a page from the "No Drama Obama" campaign.What's the fuss all about? For publically-traded healthcare companies, presenting data at a prestigious medical conference like the ...

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Marketing in Turbulent Markets

A colleague and I recently attended the Massachusetts Biotechnology Council event, “Marketing in Turbulent Markets: Creative Strategies for Marketing Challenges”—something that everyone can definitely relate to these days. For anyone who has never attended an MBC event, I highly recommend them—a great way to meet fellow marketing folks, network, catch up on what’s going on in t ...

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PR Works for Clinical Trial Patient Recruitment

As PRWeek reports, public relations can be a cost-effective, powerful and efficient way to recruit patients for a clinical trial. That’s what EnteroMedics found when they hired us for a 7-month project to help accelerate patient recruitment for its EMPOWER Study. EnteroMedics makes an implantable device that delivers VBLOC Therapy to treat obesity.The company needed to enroll up to 300 patients b ...

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