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Social Media and the Healthcare Company: Opportunities and Challenges

Perhaps no single item in recent memory has generated as much curiosity and interest from healthcare PR Pros and marketers than has the growing phenomenon broadly titled "Social Media".  Social Media can be broadly defined as a whole group of new communications channels that enable a more direct and conversational dialogue between medical device, pharmaceutical and biopharma companies and the ...

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Have a Heart–Congratulations SynCardia Systems on 800th Artificial Heart Implant

Over the weekend, I saw a Tweet (http://tinyurl.com/ljjwla) that the Heart and Diabetes Center NRW in Bad Oeynhausen, Germany, performed the 800th implant of the SynCardia CardioWest™ temporary Total Artificial Heart (TAH‑t). Congratulations SynCardia! Back in October 2004, in my capacity as PR counsel to Syncardia, I was at the FDA Panel Meeting when it approved SynCardia’s CardioWest temporary ...

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Politics, Stem Cells and the FDA

 One of the more interesting recent medical stories to hit the mainstream media was the news that for the first time, the FDA has cleared the use of embryonic stem cells in human clinical trials. This particular trial will use a stem cell line developed by Geron, Inc. of Menlo Park, CA and will be implanted in people who have suffered acute spinal cord injury. As somebody who has actually seen the Gero ...

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