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Congrats Medical Device CEOs – You Made It !

 At Schwartz, we are particularly proud of our medical device and diagnostic PR practice. In the past 20 years, we have represented some incredibly innovative and life changing brands. From established market leaders to emerging growth companies we view ourselves as passionate ambassadors and advocates for our clients.So, when MassDevice.com recently published their MassDevice CEO Class of 2011 we were ...

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Schwartz Ranks in Top Ten for Independent PR Firms!

Spring has sprung and with it, so has O’Dwyer’s annual ranking of independent public relations firms across the industry. Once again, Schwartz Communications was named among the top 10 independent PR firms out of 152 firms nationwide.  Additionally, Schwartz is ranked sixth among the top firms specializing in technology and healthcare respectively. Schwartz is proud to be ranked and recogni ...

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The Power of Sharing in Healthcare

A core component of effective communication strategies for healthcare companies almost always involves identifying and promoting patient success stories. Drug, device, diagnostic or treatment, there is always greater success creating awareness when courageous patients step forward, willing to share their stories of triumph of how innovative medical technology helped them identify or conquer their medical ch ...

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Eli Lilly Takes Up Blogging

Pharma, biotech and medical device companies aren't terribly cowboy when it comes to corporate communications. I'd describe the general mindset as not so much "why wouldn't I share this information?" as "how does disclosing this information help me?"It's not that they don't want to market their companies, their therapies and their expertise, because they do. But on a day-to-day basis, th ...

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Time Your Medical Device Product Launch to Maximize PR Impact

Schwartz EVP and Healthcare Practice Leader Lloyd Benson takes on the question of how best to time a medical device product launch for greatest public relations impact in a new white paper. We invite you to download "Medical Device Product Launches: Issues & Answers About Timing."Lloyd's perspective on the question of "when to launch" is informed by Schwartz's work over the years wit ...

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Schwartz Recognized for Healthcare PR Work On Behalf of Bioness, Leerink Swann

May is treating the Schwartz team well. Last week, the team was recognized with a SABRE Award in "Research for Publicity" for its work in "Research for Publicity" on behalf of Javelin Strategy & Research. The Schwartz team and Javelin combined professional and social media to promote Javelin's annual identity fraud report, increasing media coverage 126 over previous years, and a whop ...

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Healthcare PR Pros: Follow the FDA on Twitter

The U.S. Food and Drug Administration's Center for Devices and Radiological Health (CDRH) is now on Twitter.According to the FDA website, the goal for getting on Twitter is to reach regulated industry, health professionals, and others interested in the business of the center in a way convenient to them. With two handles, @FDAcdrhIndustry and @FDADeviceInfo, the FDA will be using Twitter to get out the word ...

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The Changing Media Landscape: What it Means for Healthcare Companies

When you convene a group of leading healthcare journalists, in front of a room full of healthcare PR professionals, sometimes there's no telling what you might hear. Journalists and PR folk, especially healthcare PR agency specialists, have a bit of a love hate relationship. We both need each other, for different reasons of course, and in light of the different media world we live in today, it's more critic ...

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Social Media Changing Landscape in Crisis Communications Planning

Jim Weinrebe presented his perspective on the role social media is playing in crisis communications management for biotech, life science and pharmaceutical companies at the Publicity Club of New England's "Crisis Communications Preparedness" program held at Schwartz Communications.Jim, along with his fellow panelists, weighed in on the need to plan, plan, and then plan some more as it's still at t ...

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Building An Effective Personal Brand to Succeed in Public Relations

Last week, I had the opportunity to speak at a panel discussion at Northeastern University, "It's Time To Brand Yourself" sponsored by the Boston Alumni Networking Exchange, the College of Professional Studies and the Communications Alumni Network. The discussion, moderated by Dr. Carl Zangerl, College of Professional Studies, Northeastern University, focused on a topic that's near and dear t ...

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Crisis Communications Guidance in Healthcare Public Relations

Jim Weinrebe, executive vice president and leader in our healthcare public relations practice, will join several panelists on Monday, October 26 at Schwartz Communications for a Publicity Club of New England panel program to talk about crisis communications preparedness.As much as we try to avoid them, crises are inevitable and usually strike at the most inopportune times. The emergence of social media alon ...

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