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Data breach PR: How to survive your worst nightmare

There are two kinds of companies in this world: Those that have experienced a data breach, and those that will at some point in the future. At least that’s how seasoned cybersecurity experts approach risk assessment and mitigation plans. From a public-relations standpoint, once internal – or external – parties discover a data breach, a company’s immediate reaction will set the tone of the reportage. It’s a ...

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Experts Assess Cyber Security Threats in Medical Technology

https://www.youtube.com/watch?v=cqCUehGEq80 As the number of patients using medical devices – worn or implanted – exponentially grows, to what extent is their privacy or safety at risk from hackers? And, how are medical technology manufacturers, security software developers and regulators like the FDA addressing this issue of data breaches? Given the growing prominence of medical technology delivery systems ...

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2015 FDA Social Media Guidelines to Bring More Clarity?

Recently, the FDA released a list of approximately 100 items of draft guidance it plans to issue or update in 2015. On the list are a few guidelines pertaining to social media, which pleases many of us in PR who have been waiting (somewhat) patiently for direction over the past few years. As we wait, we thought we’d take a moment to address a few of the highlights we can expect this year. Of particular inte ...

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Big Data Takes Big Steps into Healthcare – Part I

There is a coming explosion in healthcare big data. Why? The big data analytics market swelled to $18.6 billion in 2013 - a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And tons of it is being generated by the ...

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Expressing the Value of Healthcare Technology

All of the healthcare companies we work with at MSLGROUP have transformative technologies that are changing healthcare, and most of these technologies are incredibly complex. By describing these technologies in simple, compelling terms, and seeding the marketplace with these messages, we help companies increase customer and stakeholder interest - and this can have lasting positive effects on the value that ...

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AdvaMed 2012 Takes on Consumer-Centric Healthcare

Last week I attended AdvaMed2012, held in Boston for the first time (it usually takes place in our nation’s capital). Well, watch out D.C.! As one of the nation’s largest med tech clusters, Massachusetts put on a great show, rolling out the red carpet for more than 2,000 executives (making it the largest event to date) and proving that this is the “hub” of innovation not just for hi ...

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Welcome to Valley View: PR Buzz in Silicon Valley

Silicon Valley. Now I get it and it only took me six years in Bay Area PR. I was born and raised in Massachusetts. Got my Bachelors at Bentley in Waltham, had all three of my kids there and spent most of my young adult life in and around the Boston area, including my first 8 years at Schwartz MSL.My first trip to the Bay Area was in 2001 with the CEO of IONA Technologies on a media tour, and though I fell i ...

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Healthcare IT trends of the week: The Supreme Court votes in favor of Obamacare, debates continue; 2,600 physicians linked in new database; doctors adopt and adapt to IT; medical apps under FDA scrutiny

Each day, the Schwartz MSL Healthcare IT Practice shares news items on topics of interest with our clients. It goes without saying that the big news of the week was the Supreme Court’s decision largely upholding the healthcare law.  Here are a few stories about that and other headlines.Anna Wilde Mathews and others at the Wall Street Journal teamed up to write, “For Health Se ...

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FCC Dives Head-First into Healthcare

When you think about the government’s role in healthcare, I bet the FDA, NIH and CDC are top of mind. It’s time to expand your list. Within three weeks, the FCC hosted two mHealth events featuring its Chairman:On May 17, Chairman Genachowski joined GE Healthcare (client), Philips and The George Washington University Hospital to discuss medical body area networks. This technology could ...

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8 Tips for Producing Compelling Patient Videos

In today’s digital world, video has become a powerful way to share and consume information. According to a Forrester report, “Optimizing video content is by far the easiest way to get a first-page organic ranking on Google. Having a video on your homepage can increase your ranking by 50x.” A broad spectrum of Schwartz MSL’s clients are working with our digital production team to crea ...

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Social Media: Should I stay or should I go?

Pharmaceutical companies are starting to reel back on the social media front with Facebook's latest move to make pages more open by enabling comments. Facebook has made consistent strides to become an even more transparent platform, often to the chagrin of the legions of users. So, in some ways, why would they treat pharmaceutical brands any differently?Is this impacting how pharmaceutical marketers view th ...

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Tricks of the Social Media Trade for Healthcare Marketers

Working with medical device, medical tech and pharma companies, social media is top of mind. Healthcare marketers grapple with timing, resources, and understanding the appropriate/effective mix of social media tactics in a communications program. We counsel our clients all the time and field the questions: How much should we/can we engage? What should we post? Are we doing enough? What are your other client ...

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