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Experts Assess Cyber Security Threats in Medical Technology

https://www.youtube.com/watch?v=cqCUehGEq80 As the number of patients using medical devices – worn or implanted – exponentially grows, to what extent is their privacy or safety at risk from hackers? And, how are medical technology manufacturers, security software developers and regulators like the FDA addressing this issue of data breaches? Given the growing prominence of medical technology delivery systems ...

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Innovation Hits the Diagnostic Market

2015 will bring major changes to the diagnostic industry. From cholesterol screening to testing for cancer, we’ve entered a new era in how to test and monitor disease. Over the past couple of years, we’ve seen a boom in diagnostics, as the science behind genetic and single-drop blood testing has finally reached the market. There are, of course, many ways to screen for disease – from biomarkers to blood test ...

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Expressing the Value of Healthcare Technology

All of the healthcare companies we work with at MSLGROUP have transformative technologies that are changing healthcare, and most of these technologies are incredibly complex. By describing these technologies in simple, compelling terms, and seeding the marketplace with these messages, we help companies increase customer and stakeholder interest - and this can have lasting positive effects on the value that ...

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AdvaMed 2012 Takes on Consumer-Centric Healthcare

Last week I attended AdvaMed2012, held in Boston for the first time (it usually takes place in our nation’s capital). Well, watch out D.C.! As one of the nation’s largest med tech clusters, Massachusetts put on a great show, rolling out the red carpet for more than 2,000 executives (making it the largest event to date) and proving that this is the “hub” of innovation not just for hi ...

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Healthcare IT trends of the week: The Supreme Court votes in favor of Obamacare, debates continue; 2,600 physicians linked in new database; doctors adopt and adapt to IT; medical apps under FDA scrutiny

Each day, the Schwartz MSL Healthcare IT Practice shares news items on topics of interest with our clients. It goes without saying that the big news of the week was the Supreme Court’s decision largely upholding the healthcare law.  Here are a few stories about that and other headlines.Anna Wilde Mathews and others at the Wall Street Journal teamed up to write, “For Health Se ...

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FCC Dives Head-First into Healthcare

When you think about the government’s role in healthcare, I bet the FDA, NIH and CDC are top of mind. It’s time to expand your list. Within three weeks, the FCC hosted two mHealth events featuring its Chairman:On May 17, Chairman Genachowski joined GE Healthcare (client), Philips and The George Washington University Hospital to discuss medical body area networks. This technology could ...

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Social Media Working Group for Medical Device Companies

The majority of medical technology marketers navigating the social media waters have been waiting for an update or course of direction from the FDA regarding social media. Since holding a public hearing in 2009 on the “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools,” the FDA really hadn’t issued any guidance on what medical device companies wanted mos ...

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Social Media: Should I stay or should I go?

Pharmaceutical companies are starting to reel back on the social media front with Facebook's latest move to make pages more open by enabling comments. Facebook has made consistent strides to become an even more transparent platform, often to the chagrin of the legions of users. So, in some ways, why would they treat pharmaceutical brands any differently?Is this impacting how pharmaceutical marketers view th ...

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Tricks of the Social Media Trade for Healthcare Marketers

Working with medical device, medical tech and pharma companies, social media is top of mind. Healthcare marketers grapple with timing, resources, and understanding the appropriate/effective mix of social media tactics in a communications program. We counsel our clients all the time and field the questions: How much should we/can we engage? What should we post? Are we doing enough? What are your other client ...

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Congrats Medical Device CEOs – You Made It !

 At Schwartz, we are particularly proud of our medical device and diagnostic PR practice. In the past 20 years, we have represented some incredibly innovative and life changing brands. From established market leaders to emerging growth companies we view ourselves as passionate ambassadors and advocates for our clients.So, when MassDevice.com recently published their MassDevice CEO Class of 2011 we were ...

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Schwartz Ranks in Top Ten for Independent PR Firms!

Spring has sprung and with it, so has O’Dwyer’s annual ranking of independent public relations firms across the industry. Once again, Schwartz Communications was named among the top 10 independent PR firms out of 152 firms nationwide.  Additionally, Schwartz is ranked sixth among the top firms specializing in technology and healthcare respectively. Schwartz is proud to be ranked and recogni ...

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Time Your Medical Device Product Launch to Maximize PR Impact

Schwartz EVP and Healthcare Practice Leader Lloyd Benson takes on the question of how best to time a medical device product launch for greatest public relations impact in a new white paper. We invite you to download "Medical Device Product Launches: Issues & Answers About Timing."Lloyd's perspective on the question of "when to launch" is informed by Schwartz's work over the years wit ...

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