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The Stats Are In: Twitter Drives Trade Show Discussion

You may have noticed the flurry of tweets from @MSLGROUPNA’s healthcare practice last week. The stats are in: Twitter, as anticipated, was a main vehicle for driving discussion and sharing news at #HIMSS14. Even before the show started, 60 percent of healthcare IT influencers said they used social media more at trade shows this year than in previous years according to an MSLGROUP survey. Since 2010, HIMSS h ...

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Next Stop…NOLA

The biggest challenge for HIMSS 2013 attendees will be to break away from the Morial Convention Center to sample New Orleans’ many delights. We encourage you to sample New Orleans’ rich cultural experience. If you are a runner or walker, grab a map and sketch a route for a morning walk or run. Better yet, invite a client or prospect to join you. Here are a few suggestions:  Stroll thro ...

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Industry Analysts, Healthcare IT & Influencers to Know

Back in November, we published a blog post and Wait A Minute video describing why industry analyst relations are important to so many of our client engagements.   Today, with the HIMSS13 Annual Conference & Expo in New Orleans less than two weeks away, we thought we'd revisit that post, and expand upon it with a short list of some of the key industry analysts we've worked with in our healthcare IT ...

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The Road to HIMSS 2013: Maximize Your Visibility At The Show

The HIMSS13 Annual Conference & Exhibition is a must-attend event for any healthcare technology (HCIT) company. From March 3 – 7, 2013, key decision makers from the world’s leading innovators will meet in New Orleans to discuss hot topics, meet with colleagues and set the agenda for the year in HCIT.There will be more than 200 sessions to choose from, allowing healthcare professionals to cus ...

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HIMSS13 – Tips for the Final Weeks Leading up to The Show

Karen Malone, vice president of Meeting Services at HIMSS, has been overseeing events for more than 20 years.  According to Malone, being in one place with your competitors, clients and prospective clients, as well as media, is important. Trade shows offer an effective face-to-face opportunity to see products and solutions, but also to build relationships. There are still lots of things to think about ...

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What Are the Top Healthcare IT Influencers Interested in at HIMSS 2013?

  The HIMSS Annual Conference and Exhibit is a must-attend event for any healthcare technology (HCIT) company. With key decision-makers from the world’s leading innovators meeting in New Orleans for four days, it’s where the industry comes together to survey the landscape, discuss hot topics, meet and share experiences with colleagues and make plans for the future. There will be more than 2 ...

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