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The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sunrise of meaningful use, which at the time meant installing new EHR systems and collecting patient data. By 2015, it’s clear from the HIMSS content and trade show emphasis, that using EHRs isn’t good enough: It’s time to do somethi ...

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How to Maximize Your PR Dollar While Waiting for Series B

While MSLGROUP partners with both established and emerging growth companies, a number of our clients are in earlier stages of development and seek our public relations counsel and high-impact media exposure to help them achieve Series B funding. The Series B round is a crucial step for many businesses, as it brings them one step closer to executing their go-to-market strategy and to their ultimate exit. In ...

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A Healthy Night for MSLGROUP at the 2014 PubClub of NE Bell Ringer Awards

The health practice of MSLGROUP, Publicis Groupe’s strategic communications and engagement network, was recognized with 19 awards for excellence in communications and public relations at the 46th annual Publicity Club of New England’s Bell Ringer Awards Ceremony held earlier this week. Hosted by WBZ-TV News Anchor David Wade, the ceremony provided a snapshot of the outstanding work MSLGROUP conducts daily o ...

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Grandma Got a Smartphone: How Telehealth is Benefiting the Senior Care Market

60 Minutes recently aired a compelling story titled, “Living to 90 and Beyond.” In it, 60 Minutes Anchor Lesley Stahl asked 99-year-old Jane if she owns a computer. “I had a computer for 10 years and enjoyed it, but it died,” At almost 100, Jane’s triumph in outliving technology does not mean she lives outside of it. Folks above the age of 90 comprise the fastest-growing part of the U.S. population. Predict ...

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Four Questions for Tweetchat Participants to Answer Before Jumping In

As Twitter continues to grow in popularity and our feeds become more cluttered, users are constantly looking for new ways to connect directly to the influencers on the topics that they care about. There is often no better way to connect one-on-one with thought leaders than through industry Tweetchats. For those who are not familiar, Tweetchats are virtual gatherings on Twitter which use a single hashtag to ...

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Advancing Content Marketing in the Health Field

While health is a regulated industry, there are still many opportunities to inform, educate and engage stakeholders through lively, relevant content. Health has been and always will be about people. Content marketing is about understanding and encouraging them to take action. Recognizing the growing demand for content in the health sector, leaders from the pharmaceutical, medical device and biotech fields c ...

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What’s Up with Meaningful Use Stage 3?

Many healthcare IT companies are wondering if federal regulators will drop Meaningful Use news during the upcoming HIMSS13 conference. It’s a reasonable concern, since last year the Office of the National Coordinator for Health Information Technology (ONC) unexpectedly announced Meaningful Use Stage 2 rules on the third day of the conference.However, hospitals, health systems and physician's practices ...

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HIMSS13 – Tips for the Final Weeks Leading up to The Show

Karen Malone, vice president of Meeting Services at HIMSS, has been overseeing events for more than 20 years.  According to Malone, being in one place with your competitors, clients and prospective clients, as well as media, is important. Trade shows offer an effective face-to-face opportunity to see products and solutions, but also to build relationships. There are still lots of things to think about ...

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Trade Show Prep – Before, During and After

A little more than a decade ago, our country experienced a devastating event – 9/11. That put a halt to business travel and trade shows. But as the saying goes, time heals all wounds. As such, travel and trade shows are on the rise. Karen Malone, vice president of Meeting Services at HIMSS, firmly agrees. Malone has been overseeing events for more than 20 years. HIMSS is one of the top trade shows for ...

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Healthcare SEO: Use PR to Reach More Patients, Payers and Providers

Every healthcare marketer today understands that having a fantastic website isn't enough to draw in visitors. Spiffy design, carefully selected images, an executive's smart-sounding video and meticulously written content are wasted if your target audiences don't find the site when looking for information on the therapies, technologies or services your company provides. Really, we all know that search e ...

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Healthcare IT trends of the week: The Supreme Court votes in favor of Obamacare, debates continue; 2,600 physicians linked in new database; doctors adopt and adapt to IT; medical apps under FDA scrutiny

Each day, the Schwartz MSL Healthcare IT Practice shares news items on topics of interest with our clients. It goes without saying that the big news of the week was the Supreme Court’s decision largely upholding the healthcare law.  Here are a few stories about that and other headlines.Anna Wilde Mathews and others at the Wall Street Journal teamed up to write, “For Health Se ...

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Healthcare IT trends of the week: too many patients, too little time; the mHealth wave; new data standard for HIEs; ACO growth

Each day at Schwartz MSL, the Healthcare IT Practice shares news items on topics of interest to our clients. Following is a glimpse at some of the stories from the past week:Too many patients, too little timeKevin B. O'Reilly at American Medical News reported on a survey by the Agency for Healthcare Research and Quality which found that physicians, nurses and clerical support staffers in medical offices say ...

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