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When Twitter Replaces the News

Social media has been a key topic of discussion before and during #HIMSS14. Even before the show started, we learned 73 percent of attending influencers would be checking social media to gather information. But with the announcement that press would not be allowed into Hillary Rodham Clinton’s keynote “as press,” Twitter replaced the news, filling even bigger role in sharing information. With journalists ba ...

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HIMSS14 Day 1 Keynote: Health IT Sets the Stage

Before HIMSS14 opened, Aetna CEO Mark Bertolini tweeted: “Let's remake health care together and save the nation's economy!” In Bertolini’s opening keynote address at HIMSS14, he kicked off the healthcare reform dialogue by exploring and offering recommendations on how payment reform, improving care for the chronically ill and investing in wellness all can help to remake the healthcare system. Currently, app ...

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Getting to the Crux of CruxialCIO, Making Information Actionable

MSLGROUP in Boston spoke with Brian Horowitz (@bthorowitz) about a new site at IBT Media called CruxialCIO, where, as business & technology reporter, he writes healthcare IT, security and other technology news and features. IBT  Media is one of the industry's fastest-growing global digital news organizations, with more than 30 million monthly readers worldwide.  The company recently acquired Newsweek ma ...

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Expressing the Value of Healthcare Technology

All of the healthcare companies we work with at MSLGROUP have transformative technologies that are changing healthcare, and most of these technologies are incredibly complex. By describing these technologies in simple, compelling terms, and seeding the marketplace with these messages, we help companies increase customer and stakeholder interest - and this can have lasting positive effects on the value that ...

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What the New 2010 U.S. Census Data Means to PR Statisticians

The new 2010 U.S. census data that is starting to be released today will have a profound impact on our economy. From shifting the balance of political power, to insights into changing American demographics, much of the data will take quite some time to digest.Yet there are some practical concerns that public relations professionals should start incorporating starting today. Most importantly, the base number ...

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Only 18% of News Release Headlines are Optimized for SEO

The two most important elements for optimizing a news release headline are keyword inclusion and brevity. A company’s top keywords should be included in the headline when possible and should be placed early in the headline. In terms of brevity, a full release headline must be 65 characters or fewer to be fully displayed in Google. Many search engine optimization (SEO) experts, including our experts he ...

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Press Release Buzzword Bingo

My post last week that highlighted the most overused words in a press releases was very well received. Since so many of you liked it, I decided to take it a step further and turn the top 25 buzzwords into Buzzword Bingo cards. I didn’t want to slight anyone, so I created one card based on Sherk’s recent post, and the other card based on David Meerman Scott’s post from last year.Here they a ...

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The most overused buzzwords in press releases: word cloud

To paraphrase Tom Foremski, “Buzzwords. Die! Die! Die!”I remember a time when everything was a robust, scalable, enterprise-wide, mission-critical, client/server, WYSIWYG, CORBA development solution with OLE.Well, maybe not quite that bad, but there are definitely words that have been overused when it comes to press releases. In some cases, these words have been so overused, their meaning is com ...

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Schwartz’s Clients Take Home The Gold

Earlier this week, the Publicity Club of New England recognized the best public relations and social media campaigns and tactics of the past year. The Bell Ringer judges were senior practitioners from Chicago and Boston.Schwartz is proud that we have continued the tradition of being recognized with more Bell Ringer Awards for work we have done with our clients than any other PR Agency in New England.Most gr ...

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SABRE Rattling

Strong month for the Schwartz team with a SABRE Award in "Research for Publicity" for its work with Javelin Strategy & Research. The Schwartz team and Javelin combined professional and social media to promote Javelin's annual identity fraud report, increasing media coverage 126 over previous years, and a whopping 97 percent of all articles emphasizing at least two key messages.In addition to J ...

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The Push for HITECH is On: Marketers Can Make a Difference

Last month, I attended the Massachusetts Health Data Consortium’s "HIT 2010: HIT at a Crossroads" event. Why is health IT (HIT) at a crossroads? We’re at a critical juncture in the history of the healthcare industry. The industry and the government must figure out how to progress from the enactment of American Recovery and Reinvestment Act (ARRA) in 2009 to making billions of dollars a ...

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Branding for the Better

The brand and messages a company starts with usually don't last forever. Markets evolve and with them so do a company's strategy, product/service offerings, competitors, level of recognition and customer expectations. These days, it’s important to be flexible and to be able to adjust with forces within and external to the company.We enjoy working with our clients to ensure their messaging resonates wi ...

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