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Is Security the next big PR Message for Renewables?

One of the biggest changes in renewables over the last decade was the shift in motivation from environmental to economical. Through rapidly decreased costs and major policy changes, solar and wind became a viable alternative and even a strategic economic investment for many businesses and individuals. Economics is still the driving message, but a new and interesting message has emerged:  National Secur ...

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April Showers Bring Sweet Smelling Cleantech News: PR Winds Change Course

The largest news in April for clean energy could have been Solyndra’s debt woes, a PR debacle that could prevent its IPO, result in millions of dollars of squandered federal funding and provide a massive PR salvo for opponents of government investment in cleantech movement.Thankfully, concentrating photovoltaics manufacturer Amonix raised $129 million in private funding, the DOE distributed $106 milli ...

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Green Monday: Cop15, Green Patents, Solar Growth and Carbon as a Danger

We've had Black Friday and Cyber Monday. Could today be Green Monday? Based on the positive news we have seen today for the Cleantech industry, maybe it should be.While the world had its eyes firmly planted on Copenhagen and the United Nations Climate Change Conference, the US government said, "Bring your gaze back to this side of the Atlantic" with a couple of significant announcements.First, the ...

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Things to be Thankful for in Cleantech this Holiday Season

Here are a few things the green PR, public affairs and marketing world should be thankful for this holiday season:-A more generous net metering policy in Massachusetts-New proposed feed-in tariffs and an ease in wind permitting in the UK-More Department of Energy (DOE) grants in Smart Grid-DOE grants in wind and renewables-States that have already been aggressive in net metering, including Colorado, Delawar ...

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Green & Cleantech PR: Chat with Camille Ricketts of VentureBeat

Yesterday we had the pleasure of having Camille Ricketts, the lead Green writer for VentureBeat, into our San Francisco office. For the twenty PR clients we work with in solar, smart grid, biofuels, water desalination, carbon management and Green IT, Camille is a top contact--especially for those looking to reach a green investment audience. Camille considers herself to still be a bit new to the Green space ...

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Cleantech & Green Industry Enters Event Run on PR High

The last few weeks may have been the best PR stretch of 2009 for solar, wind and other cleantech and green markets, especially from a finance standpoint.  It should provide a considerable uplift to spirits at AlwaysOn GoingGreen next week as the cleantech venture capital, private equity and investment banking community gathers to discuss industry issues in water, smart grid, energy management, solar, w ...

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Green Stimulus Funds Flow from Treasury Grants: Wind in the Sails of Cleantech

Important news yesterday that the Treasury Department has granted more than $500 million in grants to some major cleantech projects, most of them related to wind power. These grants are in cash versus the traditional 30 percent tax credit that companies had been receiving. Expect solar, wind and biofuels projects to receive additional funding in the coming months.With new cash flowing in from the government ...

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Could Green Patent Record Drive Cleantech VC Funding; M&A? Fuel Cells Dominate Patent Growth

Very interesting post yesterday from VentureBeat about how Cleantech & Green patents have hit a record, driven in large part by an explosion in Fuel Cell patents. That said, every sector was up save for wind. Solar patents, biofuel patents, etc. all saw big increases over Q2 of 2008 when the financing environment was healthier.Schwartz represents a large patent and intellectual property firm, Finnegan, ...

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Cleantech IPO? M&A? The Third Exit for Cleantech & Green Start Ups

I need to preface this post with the fact that SharesPost is a Schwartz PR client, but what they're doing is very interesting and extremely applicable to the Cleantech industry and its investors. So while I am being and will always be transparent, I am not claiming to be free of bias.It has been well covered that VCs have poured billions into cleantech and green the last few years with markets like solar, w ...

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Cleantech Stimulus Package Dollars to Start Flowing in September

According to a post on VentureBeat this week, cleantech stimulus funds targeted at wind, solar, smart grid, biofuels, carbon management and other key categories, will starting trickling into company coffers come September. New Energy Finance Group predicts that while some cleantech funding will flow in 2009 resulting in a thawing of bank loans and cleantech venture capital, the bulk of the money will be inv ...

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Green Collar Jobs Double Up on Economy

A new study covered by Kate Galbraith at the NY Times says that Green Collar Jobs grew twice as quickly as jobs in the rest of the economy from 1998-2007. Given that this study doesn't cover the hyper investment in solar, wind, smart grid, green IT, biofuels, geothermal, batteries, green autos, etc. during 2008, and the hiring that resulted, my guess is that the next study will show even faster growth over ...

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